Spending at home: the signing of combo TV and Internet have grown 140% in 2008
This article was translated by an automatic translation system, and was therefore not reviewed by people.
SAO PAULO - The advent of the global financial crisis and, especially, its maintenance, has brought several changes of behavior in the Brazilian consumers. According to the survey by LatinPanel Brazil, one of which increased spending was with pleasure at home.
To get an idea, the number of households who subscribe to packages of pay TV and broadband services - combined - rose 140% between January and December 2008.
Moreover, the penetration of subscriptions to broadband Internet access grew by 53% over the same period, while the number of new subscribers to cable TV rose by 22%.
Home sweet home
In leisure, other types of consumption within the home also increased its potential. For example, spending on drink and food at home increased 14% in 12 months mobile, closed in March 2009. In the same period, expenditure on consumption outside the home rose only 10%.
"Shopping for consumption in the households now account for most of the expansion of household spending," said the director general of LatinPanel Brazil, Ana Claudia Fioratti.
Meal at home
With the phenomenon gained momentum categories associated with home entertainment, such as ice cream sales that year mobile ended March 2009 grew 14%.
Since the chips, in turn, recorded a 15% jump, while the drinks soy, had increased by 27%.
About Research
The LatinPanel, research firm household consumption in Latin America, follows the evolution of weekly consumption of 8.2 thousand households in Brazil (90% of the potential for residential consumption of the country).
Source: InfoMoney
This article was translated by an automatic translation system, and was therefore not reviewed by people.
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