Crisis at the base of the pyramid
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The crisis struck in different ways Brazilians. Apparently, the population of lower purchasing power was the least experienced. So they tell consumers the base of the pyramid and entrepreneurs, according to a poll by LatinPanel. Among the respondents, 30% of the Class C state that the crisis has affected their economic situation, 28% feel shaken in class A and 26% in D and E.
The conclusion of the study, Ana Fioratti, director of LatinPanel, is that the classes D and E may be shaping up as the new emerging class. Since 2007 is the range of consumers who most contributed to the growth of the gross retail sales. Furthermore, the share of population with less involvement of finance with debt.
Classes D and E correspond to 42% of the population and 34% of consumers. In the North and Northeast, the share reaches 61% of the population and 52% of consumption. "They earned purchasing power. This year, with the falling value of the basket, it is expected that the trend of increased consumption is maintained. The situation for these consumers is positive," said Ana
Since February 1, the minimum wage, adjusted by 6.4%, worth $ 465. The increase means, according to calculations by experts, an injection of U.S. $ 21 billion into the economy. According to the Ministry of Social Welfare, the high value of benefits 25 million workers in formal and informal. Only between retirees and pensioners, are 17.8 million Brazilians. The adjustment may increase by up to 0.2% Gross Domestic Product (GDP) in the country of the Institute of Applied Economic Research (IPEA), Marcio Pochmann says: "Hardly any other categories have the same amount of benefits that classes D and And, accounting for the increase in the minimum. " The information is the newspaper O Estado de S. Paul.
Source: State Agency
This article was translated by an automatic translation system, and was therefore not reviewed by people.
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