Despite the crisis, brazilian remains consumed in bars and restaurants
This article was translated by an automatic translation system, and was therefore not reviewed by people.
By Gladys Magalhães Ferraz
SAO PAULO - The global financial crisis has not affected the willingness of Brazil to eat in restaurants and bars, as reported by the Chief Executive's national Abrasel (Brazilian Association of Bars and Restaurants), Paul Solmucci.
According Solmucci, between the months of January and March 2009, the sector grew by 5% in revenue over the same period last year. In tourist cities the percentage was 12%.
"The crisis has not impacted the sector of bars and restaurants. On the contrary, the less willing the Brazilian to carry out purchases of higher value, such as durable goods, has made the consumer their money destined for other things, among them our sector, "he said.
Company
Despite the high-turnover ratio and good expectations for the course of 2009, the president of Abrasel admits that in big cities like Sao Paulo, where there is a significant number of consumers whose cost of meals are paid by companies, registered a decrease up to 30% in revenues of some establishments.
"This consumer who had the bills paid by the company is gone, actually disappeared from the market," he said.
Search
Unlike with the Abrasel, a survey by Nielsen, released earlier last month, shows that the Brazilian intends to cut costs, due to the crisis, especially with food outside the home.
According to research, to consider spending cuts, the item had the highest percentage of citations (49%), followed by the use of the phone, cited by 44% of consumers
Source: InfoMoney
This article was translated by an automatic translation system, and was therefore not reviewed by people.
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