Anvisa: advertising food will sentence warning
This article was translated by an automatic translation system, and was therefore not reviewed by people.
Even with the self-regulatory announced yesterday by the manufacturers of foods and beverages, the National Health Surveillance Agency (Anvisa) publish by the end of the year, new rules for advertising of products with high levels of sugar, salt and fat, like chocolate, cakes, Stuffed biscuits, snacks and soft drinks. The advertisements aimed at children and broadcast during children's programs will have even greater restrictions.
For the text, the advertising of such foods should contain phrases informative, as occurs with drugs - and in like manner of size and color. For example, a commercial wafer chocolate should bring written and read by the narrator, a sentence warning that it is a product with high levels of sugar (which, if ingested in excess, can cause diabetes, increased cholesterol and obesity). In addition, advertising aimed at children can only be conveyed between 21 hours and 6 hours. Animations and use of cartoon characters in commercials for children are prohibited. It can not be made marketing activities in schools and school materials.
Yesterday, the Brazilian Association of Food Industries (ABIA), Brazilian Association of Advertisers (ABA) and 24 food companies have pledged to end, from January, with advertising aimed at children and pre-teens up to age 12. The text, however, is slower than speech - the bill is the end of the ads is restricted to media and programs that have at least half the audience of children, something not so easy to measure.
Low
Entities consumer believe the good news announced self-regulatory advertising by the food industry and the agencies, but they feel inadequate to control the industry and to ensure that children are less exposed to unhealthy foods. In the opinion of representatives of these entities, it is necessary to set up a law to restrict the advertising of food and punish the offenders - exactly what makes regulation Anvisa. Reported by Convio.
Source: A Tarde Online
This article was translated by an automatic translation system, and was therefore not reviewed by people.
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