In less than a week, price of white fell to 12.5% in web
This article was translated by an automatic translation system, and was therefore not reviewed by people.
SÃO PAULO - Less than a week after the Minister of Finance, Guido Mantega, announced the reduction of the rate of the IPI (Tax on Industrialized Products) for products of the white line, the online retailer cut prices of home appliances by up to 12, 5%.
According to the study of price comparison site BuscaPé, cookers had the greatest reduction (12.5%), as in March, the average price was $ 976 and, after the discount on the last day on April 21, were of value of $ 854.
Then came the reduction of 11% in prices of refrigerators, that bird of R $ 1,943 to $ 1,729 in the same comparative basis, of 7.6% of washing machines, of $ 1,326 to $ 1,224, and of 2% of the microwaves, which have reduced average price of $ 402 to $ 394. Remember, this item not on the list of products benefit from the exemption.
Time to exchange
According to the survey of BuscaPé, we observed an increase of 26.1% in the prices of appliances consultations, after the government reduced the IPI of the white line.
"We are noting that manufacturers passed the tax reduction for the price of products and competition is increasingly fierce. The time is very appropriate for those who had plans to replace appliances," informed the CEO of BuscaPé.com, Romero Rodrigues.
Increased intention
The heating in the intention of buying this category of products was also felt by the Retail Monitor, a product of the e-bit which measures the intention of buying through the pages most visited by BuscaPé.
According to the data, refrigerators had increased by 52%, ovens, de 42%, and microwave, 26%. "The trend is that with the increased demand, opportunities and promotions at the moment should arise," explains the director general of the e-bit, Pedro Guasti.
Source: Infomoney
This article was translated by an automatic translation system, and was therefore not reviewed by people.
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