Project wants to limit telemarketing
This article was translated by an automatic translation system, and was therefore not reviewed by people.
Since the beginning of the month, the Sao Paulo consumer may be part of a register in Procon that blocks their phones to receive calls from telemarketing. In Parana, a bill similar state was presented by Mr Jonas Guimarães (PMDB). The creation of the register, however, has generated controversy and a "screaming" in-class entrepreneurs and entities of the sector, claiming that the measure is unconstitutional.
In a note signed by its chairman, Jarbas Nogueira, the Brazilian Association of Teleservices (ABT) says the measure could lead to "unpredictable number" of layoffs in the business of call center, further exacerbating the effects of economic crisis. Based on the arguments of unconstitutionality, the ABT and the Brazilian Association of Direct Marketing (ABMD) already entered in court to try to suspend the official start of registration. The two applications, however, were denied.
To the superintendent of the company Curitibanos Soft Marketing, Onez Mario da Silva, the number of people really annoyed with the performance of the telemarketing business is very small - much smaller than the press wants to "make opinion." "There is a clear interest of major media to make the call centers are minimized, because for years there is a migration of funds for direct marketing," says Silva, who is also regional director of ABT.
The executive says that companies are not contrary to law, but consider unnecessary. Silva also argues that companies are monitored daily and there is a code of ethics of the activity, created by the Brazilian Program of Self-regulation (Probare), which would be sufficient to prevent abuse. "He is very efficient and has worked very well. The problem is that, as in all sectors, there are good and bad professionals. And they are putting a magnifying glass in bad. "
Efficiency
A professor of postgraduate studies in communication with the School of Advertising and Marketing (ESPM), Denise Von Poser out in defense of the law. "I was the first to do the registration. What right people have to hit the home of others, is personally or by telephone to sell something? "Questions. For over 20 years working in the area, Denise says that this type of communication works "very little". "A measure like this is a great relief for people and a preservation of the brand," he says.
The code of ethics established by Probare suggests that connections are made between 8 am and 21 hours during the week, and 10 hours to 16 hours on Saturdays. According to ABT, are carried out between 5.5 million and 6 million calls per day. The effective rate of sales is 3%.
The author of the project in Parana, Mr Jonas Guimarães (PMDB), says the measure responds to a "general complaint." The body responsible for registration shall be determined by the Legislative Power, if the project is approved. "But the more likely it is that is also the Procon, as in Sao Paulo."
Incentives
In July last year, the Federal District had approved a measure similar to São Paulo, called the "not intrusive". The law, however, was repealed before it to be applied, for economic reasons. A new text removed the limitations for the telemarketing and created tax benefits for companies to attract call center - the Circulation of Goods Tax (VAT) increased from 25% to 10% and Tax Services (ISS) has fallen from 5% to 2% .
In London there is a tax break for companies in the sector since the end of 2005 - the ISS rate fell from 5% to 2%. According to Curitiba Development Agency, since the change the number of people employed by businesses, the city grew from 6 thousand to 25 thousand. The body also has invested in the training of the workforce, in the bid to transform the city into a center of industry.
According to the chairman of the agency, Juraci Barbosa Sobrinho, this year the expectation is that created at least 6 thousand jobs in the sector in London - the whole country, the ABT considers the creation of 100 thousand vacancies. Barbosa Sobrinho says does not believe that any approval of the law away from investment. "I believe rather that there needs to be regulated to prevent abuse. At first it can even cause a re of tables. But it will not disable the service, "he says.
Source: Gazeta do Povo
This article was translated by an automatic translation system, and was therefore not reviewed by people.
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