Insecurity prevents low-income consumers to buy the Internet
This article was translated by an automatic translation system, and was therefore not reviewed by people.
SÃO PAULO - The Brazilian with an income of up to five minimum wages represent 75% of internet users in the country, according to the Management Committee of the Internet in Brazil. These consumers are starting to buy more from the Web, and today, according to research conducted by the agency Avenida Brasil, 51% of webshoppers belong to classes C, D and E. However, the Internet still presents many obstacles for whoever comes in the statistics.
The difficulty in making the payment and, especially, the uncertainty are the main barriers to low income consumers from becoming a webshopper, according to advertising, partner-director of the agency, Renato Meirelles.
Insecurity is the main barrier
Meirelles says that low income is naturally suspicious at the time of purchase, whether in conventional retail is the Internet. This distrust of the possibility of contracting debts. "The consumer can not miss," says the publicist. He explains that the tight budget at the end of the month makes these consumers more cautious.
Web, the situation is no different. Meirelles shows that, given the opportunity to purchase a product in a given site, the consumer can withdraw from the purchase for some reasons already identified and related to insecurity.
The fear of not being able to pay for the product, stop incurring debt is the principal one. The research agency also identified that the poor buy and fear not receive the product, and provide numbers such as credit card.
To encourage these consumers need that spreads mistrust. Thus, taking the retail Meirelles, in general, should provide alternatives. "These consumers need encouragement to consume".
Providing alternatives
Meirelles recalls that one way to encourage the consumption is spread between the consumer payment systems online and invest more in them. "Nobody talks about them, is speaking, he (the consumer) would love," says the publicist.
This system brings together all forms of payment in the financial market and is the direct contact between the webshopper and seller. Moreover, there is important to note the differences in the behavior of the Brazilians with respect to consumption.
Source: Infomoney
This article was translated by an automatic translation system, and was therefore not reviewed by people.
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