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Environmental

Paper certificate begins to gain space from recycled

This article was translated by an automatic translation system, and was therefore not reviewed by people.

 


High cost lowers demand for recycled paper

The consumption of recycled paper - which was considered the symbol of "ecologically correct" - is in decline. Gradually, its use is being replaced by other papers with seals of sustainability, as the FSC, which certifies that the product comes from plantations, and the Carbon Footprint - that tells the consumer the amount of the product emits carbon into the atmosphere.

The change is a result of cost savings by large consumers of paper and also the improvement of environmental standards of the paper industry, by the requirement of international customers. "The white paper of origin is certified equivalent to recycled paper, in terms of environmental impact, because both have their origin in planted forests," said Elizabeth of Carvalhaes, director of Bracelpa the organization which brings together manufacturers of pulp and paper. Moreover, the international crisis put a brake on demand for paper in general, including recycled.

"Since January, the demand for paper for printing and writing fell 25%. The demand for recycled drop was similar," says Elizabeth. The national market for printing and writing papers is 1.2 million tonnes / year of which 10% are recycled.

Even companies that pioneered the large scale use of recycled paper, as the manufacturer of cosmetics and Natura Banco Real, has reduced the use of paper. Last year, abolished the Natura recycled their catalogs, which have been printed on coated paper, and now will report on annual results.

According to Marcelo Sodero, manager of communication of Natura, the exchange was driven by environmental criteria and cost reduction. "Using recycled paper was a gap in the market. Today, there is no more."

It was the same reasoning of Banco Real, which restricted the use of recycled paper for promotional materials and beads of checks. In offices, the white paper back on the scene, causing surprise in staff, Linda Murosawa account, superintendent of the Santander group. "In 2005, when the increased use of recycled, there were few suppliers of white paper certificates," he says, considering that the cost also weighed to the reduction of use.

NEW TREND

Eye of the demand for paper with green stamp, the Votorantim Celulose e Papel (VCP) was the mapping of greenhouse gases from production of its plant in Jacarei (SP) and will be the first in the country to bear the seal Carbon Footprint - beyond, only the Norwegian manufacturer Sodra has the certification. "The use of paper with stamps of proper forest management is now consolidated. The next demand will be the seal of carbon emissions, and we anticipate," said Jose Luciano Penido, director-president of the VCP.

The Suzano, which holds the largest share of the market for recycled paper, we also display a seal of neutralizing emissions.
 



Source: Idec

This article was translated by an automatic translation system, and was therefore not reviewed by people.

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