Class C is the fastest growing in the country: check the profile of this portion of the population
This article was translated by an automatic translation system, and was therefore not reviewed by people.
SÃO PAULO - The segment of the population that grows more in one country is classified as Class C. According to research done by the agency Avenida Brazil, in recent years won the Class C over 20 million people. According to the study, about 54% of the population belongs to this segment, whose average income is around U.S. $ 1.9 mil. "This is the real Brazilian middle class," said Renato Meirelles, partner-director of the agency.
The advertisement discussed the issues of low-income consumers in seminar organized by the Channel and Executive in last Wednesday (25), in São Paulo. The criteria that the agency consider using, basically, the per capita income, ie the sum of all the income of families divided by the number of people living in the house.
Meirelles stressed that the reversal of the income pyramid is putting millions into the world of the purchase is: R $ 620 billion per year by moving low-income.
The new middle class
Meirelles stressed that the growth of this segment of the population is mainly due to high income above inflation and programs for the distribution of income.
Only this year, an increase of 12% of minimum wage injected nearly U.S. $ 21 billion more in the Brazilian economy. The Bolsa Familia program injected in 2008, some U.S. $ 11 billion. Meirelles remember that these measures, with greater intensity that reaches the lower classes, stimulate consumption.
However, for the advertising, this new middle class, while increasing income, although not known to consume according to his new pocket. Despite representing 76% of general consumption and 79% of consumption in food, the poor can consume more, but is afraid of contracting debts, according to Meirelles.
"They are having difficulty consuming, nobody taught it to them. Millions have pockets of middle class, but heads of low income," notes.
The difficulty in having an income that was above their basic needs of Brazilian consumers more conservative. To Meirelles, they are naturally suspicious. "These consumers need encouragement to consume".
To encourage them, we highlight the differences in the behavior of the Brazilians with respect to consumption. "The high income to buy different. The poor consume to join, is a form of socialization, it needs to include."
Source: Infomoney
This article was translated by an automatic translation system, and was therefore not reviewed by people.
Important:
The JurisWay site does not interfere in the work provided by doctrine, why only reflect the opinions, ideas and concepts of their authors.
