In crisis, franchise is synonymous with opportunity
This article was translated by an automatic translation system, and was therefore not reviewed by people.
In contramão of various sectors that point to a retraction of the first quarter, the segment of franchising should close the period with a growth of 52% over the first three months of 2008. This performance is rightly attributed to the effects of international economic crisis.
"The crisis has led many businesses - including executives, dismissed from multinationals - to look the opportunity to own and operate a business option for investment," says a consultant for franchise Filomena Garcia. In last Thursday she gave a lecture "How to invest in a franchise" in Curitiba, at the Money Expo, on Wednesday personal finance that in two days, 4 thousand people attended the Expo Unimed Curitiba.
In 2008, the franchise sector, earned U.S. $ 55 billion across the country, showing a growth of 19.5%. For 2009, the projection is an expansion of around 13% - which, if confirmed, may be considered a "miracle" in the face of projections of growth close to zero for the Brazilian GDP this year.
Among the spectators was the lecture on franchising entrepreneur Jailson Dagostini, the city of two neighbors in the region southwest of the state. Serving four years in real estate, he is now willing to invest up to U.S. $ 200 thousand to operate a franchise in the industry in the city and region, which concentrates around 180 thousand inhabitants. "I came to a point where I need a template formatted to ensure growth. So I studied the possibility of acquiring a franchise to exploit the wave of growth in the property market in the region. "
Contribution
With initial investment ranging from $ 20 thousand to R $ 1.5 million, an investor can buy a franchise from the nearly 1.4 thousand networks available throughout Brazil. The average time for return on investment varies between 24 and 36 months. "But we must, first of all, choose a franchise to the appropriate profile of the entrepreneur," says Philomena. "You must be willing to operate the business with a good dose of automotivação, since this segment there is a boss."
The consultant stressed the safety of this business model, citing a study of Sebrae showing that 60% of independent businesses close their doors before completing the three years of activity - the segment of franchising, this index is between 5% and 8%. "The risk exists, as in any type of investment. But defining, franchise is nothing more than a clone of something that worked. We reproduce and extend a pattern of modern successful business. "
Example
The Paraná is home to around 100 companies franchisors, housing 7% of all networks in the country. The highlight of the franchise is the Paraná Boticário - a manufacturer of cosmetics and perfumes is the largest franchiser in the industry network in the world.
Among the various segments of franchising, what stood out in 2008 was that of personal accessories and footwear, with growth of 44.8% in revenues, followed by the sector of vehicle (31.7%), clothing and clothing (27, 2%), sports hall, beauty and leisure (25.8%) and food (20%).
Tips
Before betting on a new business, be careful with these 10 tips presented in the book How to invest in a franchise without entering a cold, Marcelo Cherto.
1 - Know yourself. See if your personal relationships are in agreement with the profile of the franchise.
2 - Know your market. Find out what kind of business has growth potential in the region.
3 - Set your possibilities. Select a business according to the value that you have, reserving a part for working capital.
4 - Know the alternatives. Try to know the opportunities the market offers.
5 - Meet the team of the franchisor. Evaluate the credibility and success stories - and also of failure - the franchisor.
6 - Chat with who is franchised. Gather information you already know works and the reality of the business.
7 - Review the contract of franchise. Seek the help of a lawyer to know the basic rules of business.
8 - Study the Franchise Offering Circular (COF). The document is required by the Franchise Act (Law No. 8,955) and must be delivered to the candidate 10 days before signing the contract.
9 - Do not take impulsive decisions. Do not be lead by fashions. Evaluate everything and remember that fashion is transient, not your investment.
10 - Be aware of the role of each party. The choice of a brand is as important as a step be approved by the franchisee. Interview him and see if it really deserves its investment.
Source: Gazeta do Povo
This article was translated by an automatic translation system, and was therefore not reviewed by people.
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