After years of euphoria, middle class consumer is now stagnant
This article was translated by an automatic translation system, and was therefore not reviewed by people.
The Brazilian middle class has suffered as anyone the impact of the crisis. The conclusion is made by the research consultancy LatinPanel, tells story of Bruno Rosa in the Sunday edition of the Globe. In the first two months of the year, there was stagnation in the level of consumption of these homes. The result came after a strong slowdown in the volume of purchases, which sank from a high of 6% in 2007 to growth of just 1% in 2008. The reflex is the depletion in the lists of supermarkets, as the fear of losing employment gains strength. Unnecessary items, which became part of day-to-day after the Real Plan, recorded falls of up to 14% in its volume last year.
Classes A and B are the ones that record consumption in advance this year as in 2008, when they had a high of 3%. But it was not enough to pull overall sales. In January and February, as the categories of food and beauty back from 1% to 3%. In 2008, consumption in general rose 2%, half the high of 4% in 2007.
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The middle class is formed by families of the class C, with monthly income of $ 1,861 to R $ 4,650, according to LatinPanel. According to Ana FIoratti, Executive Director of LatinPanel, the consumption of this range of income was the least that grew last year, different from the scenario seen in 2007, when the group was the largest expansion was:
- The families of the class C are those that suffer most because they have the highest level of indebtedness of the country. Afraid of losing their jobs, are more judicious in purchasing.
The RJ-Fecomércio shows the evaluation. Research indicates that the total of middle class families who want to consume the next three months fell 23% in January 2008 to 17% in January 2009. The decline was greater than the drop between classes A and B: 21% to 18%.
- These families are cautious and focusing spending on items of primary necessity - says Christian Travassos of Fecomércio-RJ.
Source: O Globo Online
This article was translated by an automatic translation system, and was therefore not reviewed by people.
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