Brazil is the country where fastest growing consumer of beauty products
This article was translated by an automatic translation system, and was therefore not reviewed by people.
The economic turmoil could topple world markets, but when it comes to women's vanity, the Brazilian shows that are hard in the fall. Even in times of crisis, Brazil is today the fastest growing country where the consumption of beauty products and toiletries, according to the Brazilian Association of the Industry of Personal Hygiene, Perfumery and Cosmetics (Abihpec). In 2008, the market recorded a growth in sales to consumers of 27.5%, falling 0.1% against the U.S. and 3.5% in the UK.
"Nobody favors with the crisis. But its effects in the sector have been lower because this is a sector that does not depend on credit, but of income. Obviously a lipstick does not replace a refrigerator, but the decision to purchase the lipstick is no big concern, "says the chairman of Abihpec, João Carlos Basilio.
Third place in world ranking
Today, Brazil is the third ranking position in the world market for personal hygiene, perfumery and cosmetics, behind only the United States and Japan but is, according to Abihpec, the first market in the second market in deodorant and baby products, male , oral hygiene, hair products, sunscreen, perfume and bath.
"Data on trade indicate that sales in January 2009 for products of the sector had 20% growth over the same period of 2008," said Basilio.
Nail polish
One of the theories of market analysts is that this good performance is due to lower consumption of durable goods, making room for cheaper items. According to the Nielsen data, the volume of sales of nail polish, for example, grew 4.17% from 2007 to 2008, while the turnover of the sector increased 7.24%.
"Before you cut, the consumer picks up changing their habits and seek new options," says Filipe Aboláfio, coordinator of the Special Research Nielsen.
"Probably, the crisis will not have a strong impact in the first instance because they are products of continuous use. Today the lady has more options to change the brand, for example. "
It is a market driven by a customer as a sales analyst Cecilia Mattoso, 26 years, always from a money to have a manicure at least three times a month.
Even if you do at home, give a way to become more beautiful. No open hand to nail, eyebrow, "says.
Less movement in the halls
According to Esther Gomes Gonçalves, president of the Union of Hairdressers Rio, retail services were the least impacted in the halls of the city. In his Hair & Beauty, a shopping area south of Rio, while applications for cutting and dyeing had to drop almost 30% the area of Nail Salons stayed busy.
"The service manicure still maintained a higher demand, but with the hair people are rather more resistant," says Esther, who has been seeking alternatives such as rebates and rewards such as "pay for a cut and a light moisturizing.
Coloring at home
This decrease in the movement can be explained by other data from Nielsen, for the sales of color to hair, which recorded a small decline (-1.46%) from 2007 to 2008. According to Philip, however, consumption has increased among consumers of lower socioeconomic level and fell in the higher levels, specifically those not paint your hair at home and go to the hairdresser.
Women do not like to be without a hand, do not want to be ugly. Now with less hair they are going in the hall, fix it at home, "says Esther.
Wella manufacturer's data, for example, show that today 59% of the Brazilian hair color. Of these, 79% use of color products at home.
According to the firm, consumers are also becoming younger: 50% of users of color are 14 and 29 years, against 37% in 1997.
Greater use of sunscreen
Cited figures released by the L'Oréal Brazil show that women with concerns beyond the appearance of hair: today 57% of women wear sunscreen every day in the face. The Sun Protection Factor is also increasing: if the option was formerly at 15 FPS, now 50% of Brazilian women prefer the protection factor of 30.
Research on habits of the Brazilian women also shows that on average they take two baths a day. Furthermore, 97% use water in the morning to wash the face, while 89% prefer to do this ritual at night.
Lingerie also in high
The shield of female vanity to the crisis, however, goes beyond the creams and the like: according to the manufacturer of Triumph lingerie, sales grew 20% in the first two months of 2009.
The company also attributes the result to lower consumption of durable goods, which would open space for cheaper items in the budget female. The projection for the year is growth of 15%.
Source: G1
This article was translated by an automatic translation system, and was therefore not reviewed by people.
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