With high temperatures, sales of fans in trade grows 324%
This article was translated by an automatic translation system, and was therefore not reviewed by people.
by ELISA CAMPOS
The temperature of the drink in recent days - which today seems to be leaving - it was a relief for Paulistanos and for the stocks of large retail networks. With temperatures exceeding the home of 30 ° C in São Paulo, the fan became articles of luxury on the shelves. The trade thanks. Growth in sales of the item has reached 324%.
The heating market is making the consumer facing difficulties to find the device. Who looking for a fan to cool on Sunday night in the Wal-Mart store of James Holland, was disappointed. There was no model of the product.
In the middle of last week, the same occurred in the Carrefour Shopping Eldorado. The networks say they are with the stock at a good level and that lack any of the products may occur in the case of cheaper models, which have just faster.
With the price fluctuating on average between $ 50 and U.S. $ 200, the National Association of Manufacturers of Electronic Products (Eletros) provides that sales of fans grow 10% this summer, driven primarily by the classes C and D.
For now at least, the pace is much stronger. Wal-Mart had 324% growth in sales of equipment in the Southeast, by comparing the first eight days of this month with the same period last year. Site in the network, the increase was also surprising. Front of the first nine days of February, the same period in March was 132% higher.
The rest of the sector follows the performance. Until the 8th of this month, the group Sugar Loaf had sold 80 thousand fans and air conditioners. Accumulated in the year, the high is 65% compared to 2008. Considering only the sales of fans, the growth jumps to 88%.
Apenas no último final de semana, houve alta de 115% nas vendas da categoria na comparação com o mesmo fim de semana de 2008.
Carrefour also celebrates the heating market. In February, sales of fans doubled for the month of January.
According to Eletros, demand for the product was more pronounced in the North and Northeast and Rio Grande do Sul at the beginning of summer. Now, due to high temperatures, the South East region would also be benefiting from strong demand by the device.
According to industry, to attract consumers, companies have devices with features such as repellent, flavoring and timer. Not to explain, but we thank.
Source: Business Times Online
This article was translated by an automatic translation system, and was therefore not reviewed by people.
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