MPF want fast foods no longer sell toys
This article was translated by an automatic translation system, and was therefore not reviewed by people.
The Federal Public Ministry (MPF) in São Paulo yesterday recommended that networks of fast food Burger King, Mc Donald's and Bob's to suspend sales of promotional toys in their cafeterias. The companies have ten days to meet the recommendation. The MPF also called for aa National Health Surveillance Agency (Anvisa) is emerging on the subject.
Groups Burger King, McDonald's and Bob's sells children's toys or other objects through the purchase of collectibles promotions "Snack Bkids", "Trikids" and "Happy McLanche" respectively, which are monitored as snack, soda and potato. Both promotions are intended target audience consumers associate with children and, in general, characters from cartoons to snack.
For the federal prosecutor Marcio Schusterschitz Araújo da Silva, author of the recommendation, the methods of sale and promotion of coffee are aggressive and make a child take a diet that is healthy and can be maintained for life.
- The toy or product purchased in association with food, sooner or later, be lost, but the diet or the consequences of consumption of food, with excess fat or sugar, tend to persist - Schusterschitz says.
The Consumer Defense Code (CDC) prohibits the use of professional and calculated weakness or ignorance of the consumer's child, who, according to Schusterschitz, a public that is not completed their training and has no critical ability to distinguish and identify the appealing the order lucrative promotion.
In addition, the CDC maintains that the decision on the consumption of food must be observed under the optical quality of the diet and can not be overshadowed by the impulse or desire for ownership of a toy or object with child appeal.
- The pull of the lever of the child consumer toys and products to appeal primarily to children cut the evaluative or critical aspect of what to eat and eat - the prosecutor says.
The Status of Children and Adolescents also provides that private initiatives on children must necessarily be compatible with their physical, mental, moral, spiritual and social, in conditions of freedom and dignity.
- Children have limited ability to understand the persuasive intent of sales promotions targeted to them - highlights Schusterschitz.
In 2006, McDonald's signed a Term Adjustment of Conduct to the MPF for the toys that accompany the Happy McLanche are also sold separately. The purpose of the TAC was married to prevent the sale of toys and snacks to enable parents to complete the collections of children, regardless of the purchase of snacks or toys not lead, if not the wish.
With concern in child health in their training and incomplete understanding of their condition, the current recommendation of MPF seeks the withdrawal of toys as a form of leverage for the sale of foods of low nutritional value. Schusterschitz to the peculiar condition of the person in development and state of immaturity and incompleteness of training critical of the child should impose sobriety shyness to attract consumers and children.
Source: Extra Online
This article was translated by an automatic translation system, and was therefore not reviewed by people.
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