Networks argue that fast food was not notified
This article was translated by an automatic translation system, and was therefore not reviewed by people.
SÃO PAULO - The networks of McDonald''se cafeteria reported that Burger King has not been notified by the Federal Public Ministry (MPF) on the recommendation to suspend the sale of promotional toys in their establishments. The network also said it's Bob' still had not received any notification and added that once it receives the document body will respond within the stipulated period. According to the MPF, the companies have ten days to meet the recommendation.
The federal prosecutor Marcio Schusterschitz da Silva Araújo, author of the recommendation of the MPF, which evaluated the methods of sale and promotion of coffee are aggressive and make a child take a diet that is healthy and can be maintained for life. "The toy or product purchased in association with food, sooner or later, be lost, but the diet or the consequences of food, with excess fat or sugar, tend to persist," he said.
Deals with the Snack Bkids, Trikids and McLanche Happy, networks Burger King, Bob''se McDonald''s, respectively, selling toys along with a sandwich, potato chips and soda. The deals are the target audience as consumers and involving characters from children's cartoons to snacks.
According to the prosecutor, the Consumer Defense Code (CDC) prohibits the "professional use and calculated the weakness or ignorance of the child consumer." To Schusterschitz, this public criticism did not complete their training and has no "ability to distinguish and identify the purpose of appealing the lucrative promotion.
The prosecutor also drew attention to the fact that the law insists that the decision to consume foods should be made taking into account the quality of the diet and can not be "overshadowed by the impulse or desire for ownership of a toy or object with child appeal . "The attraction of consumers to leverage the children toys and products to appeal primarily to children cut the evaluative or critical aspect of what to eat and eat," said the prosecutor.
Term of conduct
In 2006, the McDonald''s signed a term of conduct with the MP for the toys that accompany the Happy McLanche were also sold separately. The objective of the measure was to prevent the sale of toys with the married snack. However, the MP stressed that the "concern in child health in their training and incomplete understanding of their condition," the recommendation sent to the network of fast food toys or withdraw as a form of leverage for the sale of foods of low nutritional value.
Source: State Agency
This article was translated by an automatic translation system, and was therefore not reviewed by people.
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