Clipping of news on Brazilian Culture, Law and Citizenship
6/13/2017
This article was translated by an automatic translation system, and was therefore not reviewed by people.
Experts say compliance will be more and more a consumer requirement of the segment
FOR THE GLOBE 06/13/2017 13:17
RIO - In times of political uncertainty and a crisis of confidence, the word compliance is increasingly being used by companies. The term in English - derived from the verb comply, which means to act according to a rule or instruction - is the password for the company to communicate to the consumer that it acts with ethics and transparency, respecting all the current norms. On Tuesday, the France-Brazil Chamber of Commerce (CCI Franē Brasil) is hosting a seminar on "Health Compliance." In the opinion of experts on the subject, the trend is that consumers in the industry are increasingly more demanding with operators and service providers for their integrity programs.
- Part of the costs that put pressure on health plan values are related to anti-ethical behavior such as payment of tips for use of certain medications, unnecessary procedures, orthotic mafias and prostheses. When using a health service, the consumer should seek to know if he or she has effective compliance. In addition, it is imperative that there is an open communication channel that serves the user to alert cases of misconduct - says Bernardo Lemos, managing partner of KPMG Brazil consultancy.
In Lemos's assessment, in order to improve the quality of consumer services, health plan operators should change the form of remuneration of service providers - read hospitals, clinics, and doctors.
- The payment should happen from an evaluation of the quality of the service, not by procedures performed - emphasizes.
The expert also says that, according to a survey carried out in the second half of last year, with 250 Brazilian companies, 46% of healthcare companies said they have a compliance structure, in the general market this percentage is 41%. In addition, 18% of the companies of the sector, evaluated how high performance their performance in this segment.
Gilberto Ururahy, medical director of Med-Rio Check-up, believes that the public will increasingly demand from companies ethical conduct. And having compliance, says Ururahy, is important not only to outside audiences, but to ensure the sustainability of the business.
- Working with health requires quality, reliability. But today we observe that companies and health plans when contracting a service do not verify in loco what they are contracting, such as the service provided, the quality of equipment, maintenance, how is the treatment of sensitive data of their customers. Compliance is a top priority for companies dealing with health, says the doctor, noting that Med-Rio Check-Up was a pioneer in the industry when developing a code of ethics that deals with internal procedures and respect for customers.
Ururahy also emphasizes that within a program that gives relevance to the ethical conduct for the sector, it will be necessary to rethink the form of assistance:
- Quality prevention is the way out of this vicious cycle.
Read more: https://oglobo.globo.com/economia/defesa-do-consumidor/transparencia-etica-em-debate-pelo-setor-de-saude-21472642#ixzz4ju5Js0ia
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Source: The Globe
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This article was translated by an automatic translation system, and was therefore not reviewed by people.