Clipping of news on Brazilian Culture, Law and Citizenship
06/08/2017
This article was translated by an automatic translation system, and was therefore not reviewed by people.
07/06/2017 22h44 São Paulo
Camila Boehm - Agência Brasil reporter
About 15% of the urban population consumed some organic product in the last two months, according to research released today (7) by the Brazilian Council for Organic and Sustainable Production (Organis). The largest demand for this type of product (34%) is in the South, which exceeds twice the national consumption. The data were released on the first day of the 13th International Fair of Organic Products and Agroecology (Bio Brazil Fair), which runs until Sunday (11), at the Ibirapuera Biennial, in São Paulo.
"We needed to have the profile by region, with consumption, customs and consumer perception of organic. This research will aid in the business strategies of producers, companies and retailers. If there are about 600 organic fairs mapped in Brazil, and each year, the sector's growth reaches 20%, we have a potential to increase consumption, "said Ming Liu, executive director of Organis.
The most consumed organic products are vegetables, vegetables and fruits. Six out of ten consumers consume organic vegetables. Vegetables and fruits are choices of one in four people. Among the other options available to organic consumers are products such as meats, chocolates, juices, milks, dairy products, biscuits, shampoos, soaps and fabrics.
Organic
In order to have the Ministry of Agriculture, Livestock and Supply (MAP) seal that recognizes as an organic product, it is necessary to follow certain criteria, such as being certified by accredited organisms by the Ministry, being exempted from certification those produced by family farmers who are part of organizations of Registered in the Map.
By legislation, it is considered organic product, be it in natura or processed, that is obtained in an organic system of agricultural production or from a sustainable extractive process and not harmful to the local ecosystem.
Consumption
Among the reasons presented in the research for consumption in this segment, the interviewees cited health issues. The association between organic food and health was cited by six out of ten people (64%). Indications of consumption by the media and health professionals also stood out, reaching 15% of people.
"There is great consumer interest, entrepreneurs and entrepreneurs are visualizing this opportunity and the [Bio Brazil Fair] fair is an indication that there are more products available in the market," Liu said. However, he points out that it is important to raise consumer awareness about the characteristics of organic and regulatory.
Conventional retail is the main place to buy organic products. About 60% of people go to supermarkets and about 25% buy at trade shows. However, the organic market also has stores specializing in natural products, direct purchase with the producer and the clubs of collective purchases, which are still a promise, in the evaluation of Organis.
Brands
The survey came to the conclusion that for consumers, there is no solid brand associated with the organic market in the country, because 84% of the respondents did not know to mention a specific brand. "For us what was a surprise is that of those 15% [of people who consumed organic], 85% did not remember the brand of product they consumed. So they have not yet got loyalty with a brand, "said Lui.
According to the entity, there is a great willingness to consume more organic products, but the price was cited as the biggest limit for increasing consumption. The lack of affordable prices was cited by 62% of respondents as an impediment. The lack of nearby places was the second most cited cause (32%), followed by lack of knowledge (11%). Although there is a growing movement for organic consumption, 25% of people are not interested in changing the conventional consumption habit.
Made by Market Analisys, the survey interviewed 905 organic consumers, being adults aged 18-69 years, from São Paulo, Rio de Janeiro, Salvador, Belo Horizonte, Brasilia, Curitiba, Recife, Porto Alegre and Goiânia.
Edition: Fábio Massalli
Source: Agência Brasil
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This article was translated by an automatic translation system, and was therefore not reviewed by people.