Economic indicators

22.5% of Brazilians do not know what they will do with the 1st installment of the 13th

10/31/2016

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That's double the number of last year, when the undecided totaled 11.8%.

42.5% of consumers will use the money to pay off debts.

Survey of the Commercial Association of São Paulo (ACSP) conducted between October 1st and 12th in the country shows that 22.5% of Brazilians do not know how to apply the 1st installment of the 13th salary. That's double the number of last year, when the undecided totaled 11.8%.

"This result raises uncertainty about the performance of Christmas. Retailers could benefit if the indecisive ones decide to buy, "says Alencar Burti, president of the São Paulo Trade Association (ACSP) and the Federation of Commercial Associations of the State of São Paulo (Facesp). According to him, for this to materialize, the trade needs to focus on offers, promotions and discounts, in order to attract those who are undecided.

The poll by ACSP indicates that 42.5% of consumers will use the first installment to clear debts - a stable situation compared to last year (41.2%).

Those intending to save money add up to 20%, down from 29.4% last year. Those who will spend on gifts are 5% (8.8% in 2015).

Those who will use the benefit to travel are 2.5%, and last year were 5.9%. For Burti, the share could increase if the agencies invest in promotional packages and if the dollar continues to fall.

Reforming the house should be an option for 2.5% of Brazilians (2.9% in 2015). Although the share is small, it is significant, which is explained by the withdrawal of people from buying real estate - opting for reform, according to ACSP. Thus, it is a good prospect for building material stores.

Source: G1

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