Growing number of complaints against advertisements
This article was translated by an automatic translation system, and was therefore not reviewed by people.
The annual report of the National Council for Advertising Self-Regulation (CONAR), which monitors the excesses in advertising, said a busy 2008. 448 cases were recorded last year, compared with 330 the previous year. Ie a growth of 36% in demand for clarification of the content of the campaigns. Furthermore, the CONAR last year recorded the largest share of the last ten years in consumer complaints. In total, consumers were responsible for the establishment of 127 of all cases referred.
"It is encouraging to see growth in the interest of civil society," says Celso Luiz Piratininga, vice president and president of CONAR School of Advertising and Marketing (ESPM). "Even though much of this increase in cases is due to a strengthening of corporate disputes, it is undeniable increase the interference of the consumer," he adds.
Among the most common complaints registered by consumers in 2008 are the lack of compliance with professional groups and racial prejudice, and with the public child care and to standards of decency. Last week, the CONAR granted injunction preventing the publication until the actual trial, five commercial TV audience for the child. The pieces were advertising the telephone companies TIM, the pay channel Nickelodeon and industry of Mattel toys. The information is the newspaper O Estado de S. Paulo.
Source: State Agency
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