Clipping of news on Brazilian Culture, Law and Citizenship
11/28/2016
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Rio - This Christmas, the expensive gifts and the elaborate Christmas decorations will give way to more souvenirs and pendants. And the consumer also does not give up bargaining when it comes to paying. The change in behavior is a reflection of the financial crisis and unemployment, as pointed out by the director of the Rio de Janeiro Stock Owners' Club (CDL-Rio) and president of the Union of Retailers of Commerce of Rio de Janeiro (SindilojasRio), Aldo Gonçalves.
In Rio's biggest open-air trade, the Sahara, sales of Christmas products began. However, the stores are not getting full like the same period last year. The National Confederation of Shopkeepers (CNDL) expects a weak move this year. For the entity, there will be a drop in sales of 5% compared to Christmas 2015.
Bargain at the time of Christmas shopping is a reflection of the crisis Luiz Ackermann / Agência O Dia
The Silmer store is an example: there sales have not reached the same level as last year. But manager Claudio Muniz does not lose hope: "I expect to sell at least the same as in 2015. For this, I kept the same prices and reduced some."
One of the products that had the reduced value was the Christmas tree of 1.5m, that went from R$ 500 to R$ 432.
In the Bazaar of the Sahara sales are also not encouraging. But the trees and the blinkers are the items that are coming out because of the prices in account. Ornament lights cost $ 6, for example.
Hair stylist Consuelo Pereira says she will buy less than last year. And get the lowest price possible. "I'm saving what I can. I've gone to other stores to search, you can not spend so much, "he says.
Retail consultant Marco Quintarelli believes that families will not fail to celebrate the date, however, they will substitute more expensive products for the most in account, and prioritize the discharge of debts to not enter the new year due.
"The money is the same. So there is a strong tendency for consumers to use these resources to pay their bills and what is left over at the end of the month will be spent buying the supper, "Quintarelli explains. To save money, it gives the hint: always leave a list and direct what you will buy.
Always haggle
The real estate agent, Franklin Buranhem took the opportunity last Thursday to buy Christmas decorations for his home. The professional found the best prices in one of the Sahara stores and filled the basket.
"Christmas is once a year, so that's fine. What's more, it has items that are at great prices, "he said, who did not stop haggling with the sellers when it came to paying.
Christmas
Change in behavior reflects financial crisis and unemployment
Source: The Day
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This article was translated by an automatic translation system, and was therefore not reviewed by people.