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Research shows that three out of ten buy pirated products

12/5/2016

This article was translated by an automatic translation system, and was therefore not reviewed by people.

 

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Main reason is the low price, cited by 96% of those interviewed by Fecomércio-RJ

12/5/2016 11:00:00

 

THE DAY

Brasília - Three out of ten Brazilians confirm that they consume pirated products. The acquisition of goods manufactured or distributed illegally in the country had a slight increase from 2015 to 2016, according to a survey by the Federation of Commerce of the State of Rio de Janeiro (Fecomércio-RJ), in partnership with the research institute Ipsos.

The survey, according to Agência Estadão Content, shows that the percentage of people who reported having bought some pirated product increased from 28% last year to 32% in 2016. Despite the worsening, the index of acquisition of these goods is still below Of the historical average (40%) and far from the apex recorded in 2011 (52%).

DVDs lead the ranking of the most consumed pirate productsAgency The Day

The main motivation was the lowest price, cited by 96% of respondents. However, about one-third of shoppers were not satisfied with the product: 35% said they had regretted making the purchase. Among those who had a negative experience with the pirated product, 92% of them complained about the lack of quality of the item, while another 16% recalled the lack of warranty of the goods. Another 4% said they were disappointed that they discovered the product was stolen

DVDs in the lead

DVDs (62%), followed by CDs (56%), clothing (14%), shoes, handbags or sneakers (10%), toys (10%), glasses (8%), electronic equipment (7%) and clocks (6%), among others.

According to the Fecomércio-RJ survey, there are no significant regional differences in the consumption of pirated products in the country. The North Region had 38% of the population confirming the acquisition of alternative goods, followed by Central West (37%), South (32%), Southeast (32%) and Northeast (28%).

The survey was conducted with 1,200 respondents from July 30 to August 9, 2016 in 72 Brazilian municipalities, including Rio de Janeiro, São Paulo, Belo Horizonte, Vitória, Florianópolis, Salvador, Recife. The historical series began in the year 2006.

 

Source: The Day

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