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You understand the information described on food labels?

09/30/2016

This article was translated by an automatic translation system, and was therefore not reviewed by people.

 

 

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In a survey, 61% of consumers reveal difficulty by font size account

Art / Complain HERE

Some nutritional information is required since 2003 on food labels - as amount of calories, sodium, fat and carbohydrates. But when you are out shopping, you can understand everything that is described in the package? According to a survey released by the Brazilian Institute of Consumer Protection (Idec), consumers have difficulties to understand the information.

Of the respondents, 39.6% say they understand partially or very little of the nutrition labeling. Among the highlighted factors that hinder the understanding are the font size (61%), the use of technical terms (51%), visual pollution label (46.4%) and the need for calculation of portions (41.6% ).

According to the researcher and nutritionist Idec, Ana Paula Bortoletto, such failures hinder the right to clear and accurate information, and some of the improvements are old charges, such as the inclusion of sugar in the nutrition table (supported by 98.3%) and standardization of information per 100g or per package and not per serving, which was defended by 80% of respondents.

Ana Paula points out that IDEC also argues that the ingredient list has more emphasis on the package, with larger font size and color contrast, and that the percentages relating to the quantities of the main ingredients are presented.

The survey, carried out between 13 and 23 June this year, had the participation of 2,651 Internet users. Among the respondents, 34.8% said they understand almost the labels; 31.1% partially; 25.1% fully; 8.5% said they understand very little; and 0.4% almost nothing.

Consumer supports the front label

The survey Idec indicates that for 93.3% of respondents, the information on the front of the pack would help understanding. The proposal is one of the changes in the labeling advocated by Idec and allows the consumer to identify the composition of unhealthy products faster.

During the study, they were presented models of front labels, and used by Ecuador received 71.2% approval. It is based on a light and indicates if the food is low, medium or high (green, yellow and red) critical nutrient content. Other countries such as the UK and Australia, has also follow the recommendations of the World Health Organization (WHO) to insert easily the nutritional information on the front of the pack.

Notice to allergy

ANVISA (National Health Surveillance Agency) has decreed that the food and beverage industry shall, on product labels, the presence of ingredients that can cause allergies. The standard was approved in June last year and entered into force in July this year.

 

Source: The Globe

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This article was translated by an automatic translation system, and was therefore not reviewed by people.

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