Clipping of news on Brazilian Culture, Law and Citizenship
09/30/2016
This article was translated by an automatic translation system, and was therefore not reviewed by people.
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At a meeting at Procon Paulistano, institute showed that practice involving so-called junior youtubers is unfair and argued to be curbed
At a meeting held yesterday (28) in the technical chamber on child advertising Procon Paulistano, Idec warned about the merchandising unconscionability by children on Youtube, Google video platform.
IDEC showed that so-called junior youtubers, children successfully channels in the platform, are veiled advertising a number of products, especially toys, in many cases sent by stores or manufacturers.
The target audience of these videos are of course other children. "The advertising that speaks directly to children is regarded as unfair by a number of legal instruments such as the Federal Constitution, the Consumer Protection Code and Resolution No. 163 of Conanda [National Council for the Rights of Children and Adolescents]," Bridges says Claudia Almeida, Idec's lawyer.
The Institute also showed some data on the most famous canals: one starring a girl of nine years, has over 2 million subscribers. Click here to view the presentation.
forwards
After the presentation, the meeting participants - representatives of other NGOs, local government and the business sector that make up the camera - agreed unanimously on the practice unconscionability.
Therefore, it was decided that the advertising in the electronic media, especially those made by junior youtubers, will be one of the themes discussed in the Technical Board. Besides this issue will also be discussed advertising in traditional media such as television, and advertising made in schools.
House members also suggested inviting the National Council of Self-Regulation (Conar) to attend the next meeting of the group in order to discuss effective measures regarding the performance of junior youtubers. The meeting is scheduled for October 26.
In justice
Last week, the Federal Public Ministry in Minas Gerais filed a civil action (ACP) against Google for violating the rights of children in videos of youtubers junior.
According to press reports, the suit asks that Google is required to provide a warning on channel homepage Youtube or all of the videos posted on this platform, and the prohibition of merchandising placement or product advertising or services favored by children or they intended.
"The Idec has not had access to the case file, but when we do, we will evaluate the possibility to join as friends of the court in order to provide subsidies for the protection of children's rights," says Claudia.
Source: Idec
To access the IDEC website, click here.
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This article was translated by an automatic translation system, and was therefore not reviewed by people.