Clipping of news on Brazilian Culture, Law and Citizenship
08/08/2016
This article was translated by an automatic translation system, and was therefore not reviewed by people.
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According to the agency, it has received more than 130 consumer complaints
Published: August 2, 2016 - 13h37m - Author: Writing
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Have you ever watched Sadia advertising in a ham is named Luis Augusto? If not, it is better to see before you continue reading this article:
For this advertising caused much controversy. So that led to the initiation of proceedings in Bonar (National Council for Advertising Self-Regulation).
The agency reported that were received over 130 complaints from consumers, the majority of people who call themselves "Luis Augusto" or parents of people with the name that did not feel the least free in play.
According to the complaints made to the Bonar, the commercial is offensive and disrespectful, and encourages bullying to associate the name "Luis Augusto" a product of low quality and rejection object.
In Complain HERE, complaints were also recorded on the case. Here are a few:
The case was opened on July 19, according to the press office of Bonar, and the forecast is that the campaign is judged only in September. Until then, the trade may continue to serve normally.
replies
In standard response to consumers on their Facebook page, Sadia says that "the name is just a creative choice to accompany the good Sadia humor in their campaigns." "The only Luis Augusto we refer to is the ham, the others are tops," adds the brand.
Sought by G1 portal, the company sent the following note:
"Sadia explains that, as a work of fiction, the similarities and the choice of Luis Augusto name for the campaign are mere coincidence, the example of which we have noted in television drama. Therefore, the film follows the same irreverent and distinctive tone of advertising campaigns brand, like the classic catchphrase "not the pau, Juvenal" or when the cold slicer offers a brick to the consumer, who asked to "take a peek" at the ham that was not the Sadia brand. Leader in ham category in the country the main goal of the action is to emphasize the high quality of the product brand, which has expertise in the sector and excellence in the production process. "
Sequence
On 22, the company launched a series of propaganda, which responds to the controversy and to put a face on the ham "Luis Augusto" and says "it's not personal."
In Complain HERE, Sadia has RA 1000 Seal the past six months, with 90.8% of responses solution index and almost 100% of answered complaints.
Source: G1
To access the G1 site, click here.
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This article was translated by an automatic translation system, and was therefore not reviewed by people.