07/29/2016
This article was translated by an automatic translation system, and was therefore not reviewed by people.
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Pepsico was fined for not highlight change volume packaging Toddy Ready.
Pepsico Brazil must pay a fine of R$ 47,200 for not having given due prominence in new packaging Toddy Ready to product volume reduction information. The 3rd group of the Federal Court of the 3rd Region dismissed the appeal of the company, maintaining fine imposed by the Department of Consumer Protection.
The manufacturer changed the packaging Toddy Ready, which now has 200 ml. To inform consumers, put on the label the following message: "NEW PACK WITH REDUCED TO 250 ml 200 ml (50 ml OF REDUCTION, THAT IS 20%)."
It happens that, as noted by the Federal Judge Carlos Muta, rapporteur for the judgment was not given due prominence to information about the reduction. According to the magistrate, the font size, compared to the standard used for the volumetric data, the use of high letters, but narrow and practically glued together, and the pattern of colors based on white letters on a blue background, damage the reading.
"It is not enough information has been placed at seemingly appropriate location, just below the indication of the new volume of the product, if the letters used for its size, distribution over the registration section or color pattern, not allow, as do not allow in this case, easy reading, leaving thus to be clear, precise and ostentatious warning for the purpose of achieving, under the legislation, the consumer protection purpose. "
Procedure: 0017492¬38.2008.4.03.6100
Check out the decision.
Source: Migalhas.com
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This article was translated by an automatic translation system, and was therefore not reviewed by people.