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TV channel is responsible for lack of product delivery which made advertising

07/25/2016 Source: TJSC

This article was translated by an automatic translation system, and was therefore not reviewed by people.

 

 

 

The 1st Civil Chamber of TJ jointly blamed TV station by the lack of delivery device TV to telespectadora since its presenters made product advertisement on national television. The channel must pay, next to the manufacturer, R$ 3 thousand as moral damages.

As the case, the purchase was made on December 15, 2012. Three days later, the author sent e-mail to the company seeking information, but only received a response about 10 days after the request, when the store said the delivery would take place in 60 days, because it was imported product. However, the device never reached.

For Judge Jacob Raulino Brüning, rapporteur of the matter, the act of conveying propaganda by their presenters sets typical supply chain, for which confirms the obligation of the station also answer for the sufferings of the appellant.

"In kind, it is understood that the channel is part of the supply chain, since the product was announced by presenters of the television station, that is, it did not simply transmit the advertisement in its commercial breaks, on the contrary, was directly involved in the placement of advertising, "distinguished. The decision was unanimous (Appeal n. 0003200-64.2014.8.24.0039).

Photo: Press Release / MorgueFile.com

 

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