Clipping of news on Brazilian Culture, Law and Citizenship
07/18/2016
This article was translated by an automatic translation system, and was therefore not reviewed by people.
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Search for appliance repair in Campinas (SP) grew 20%.
Preventive maintenance can generate savings of up to 90%.
G1 Campinas Area
The crisis in the economy has made many consumers give up buying new appliances appliances and invest in the repair of products. Proof of this is that the demand for repair services technical assistance in Campinas (SP) grew by 20% in recent months.
"Consumers are realizing that it is much advantage to keep the equipment in order to choose to buy the same product," explains the entrepreneur Lanierte Calixto.
The system analyst Luciano Barbosa da Silva agrees, "is much cheaper fix than buy a new one," he says. Same opinion has the housewife Ramone Rodrigues, "today does not. The Brazilian has no conditions. Send repair is much more into account," he says.
product repairs reduce spending and generate
economy (Photo: Playback EPTV)
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At the moment, customers are more concerned with preserving what they already have and, in the case of kitchen fixtures, to do preventive maintenance to avoid damage.
"Today the client is much more concerned with the economy and energy consumption reduction," says Calixto.
The businessman Roni Porphyry also believes that customers are changing the profile at the time of purchase. In his appliance store, the movement grew 10% in the last three months and he is optimistic about the future of business, "we were skating. Now, we have a balanced in the accounts," he says.
benefits
According to Calixto, preventive maintenance has been well received by consumers because, besides helping to save also bring benefits such as prevention, in the case of conditioned air equipment, respiratory diseases that may be generated due to accumulated dirt on equipment .
"Preventive maintenance is beneficial both in the saving of energy and air quality as well. Its maintenance costs comes to reducing 90% when you keep the equipment in order," he explains.
Strategies
In addition to these advantages, one of the ways to attract new customers is to invest in promotions "I'm promoting the view of 5% discount and other four times in the card or check," says Porphyry businessman who expects the positive momentum continues until the end of the year, "the expectation is to work hard. Do not buy new for now, only pack", he concludes.
In Porfirio entrepreneur appliance store services increased by 10% (Photo: Playback EPTV)
Source: G1
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This article was translated by an automatic translation system, and was therefore not reviewed by people.