Clipping of news on Brazilian Culture, Law and Citizenship
07/07/2016
This article was translated by an automatic translation system, and was therefore not reviewed by people.
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By Maria Cecilia Souto Vidigal Foundation
But why is that consumerism is so harmful to small? Because children, motivated by market appeals - and without the necessary maturity - become consumers early, which is not necessary, generating impact on their physical, cognitive and emotional development, and contribute to enlarge problems such as childhood obesity, early sexualisation, alcohol and tobacco, family stress, violence and lack of free play.
So let us share nine tips to help fight this early consumerism, taken from the site Child and Consumption:
- Try to reduce the child's TV time
- Browse TV channels and websites advertising free
- In the commercial break, suggest put on mute and teach children the importance of this
- Replace TV time for time together and walks outdoors
- Reduce TV time itself, tablet and smartphone (screens in general)
- Let people who spend time with their children about their intention to reduce the time screens of small
- Discuss with the children about the ads to find the streets and in environments that attends to stimulate a critical view
- Teach the child to distinguish the commercial break program
- Play with the kids to find advertising and brands in unlikely places - music videos, movies, books and others.
The grocery store is a showcase of temptations for the child and a rich educational environment. She asks candies, chocolates, soft drinks ... The adult may explain the evils that such products are health and indicate what is best to consume and consume even need.
Introduce your child to practice reading labels from small, it is a good strategy. Small will hear what the adult will read to them. The largest ever dominate some words and this exchange, this hits the ball on what is appropriate or not, is an effective way to combat obesity, for example.
We suggest you watch the movie "Child, the soul of business" to better understand the problem of consumerism in childhood and share with everyone. The direction is Estela Renner, who also directed the film "The Beginning of Life."
Another suggestion is you read (or reread) the exclusive interview that Mario Cortella granted the blog, in which he draws a parallel between advertising and children's consumption.
Source: EBC
To access the EBC website, click here.
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This article was translated by an automatic translation system, and was therefore not reviewed by people.