Clipping of news on Brazilian Culture, Law and Citizenship
06/14/2016
This article was translated by an automatic translation system, and was therefore not reviewed by people.
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Play music in the store can be a powerful sales strategy.
Did you know that music shop influence their purchases? That's right! The sound that plays in the establishment can stimulate the desire to purchase a product, provided it is well chosen.
The music in the store can influence the buying decision. (Ilustrative Photo)
Some studies are investigating the ability of the songs during the buying decision in a shop. According to Adrian North, who is a professor of Psychology of Music Curtin University, Australia, the sound is able to increase sales appeal.
As the music shop influences your purchases
To reach the conclusion that the music shop influences their purchases, the researcher from Australian university analyzed an English restaurant. Each customer has paid an average of 2 pounds more to listen to classical music instead of pop.
Further experiments were performed to investigate the power of music in the buying decision. According to the search result, the delicate songs made consumers evaluate a wine as smooth.
Already the most intense sound yielded a classification as "intense" for the wine consumed in the establishment. That is, the music also has the ability to change the perception of flavor.
Throughout its study, the expert made some interesting discoveries. He found that classical music increases sales of expensive products. Already the country music stimulates the acquisition of useful products.
Music influences, including how much people spend. (Ilustrative Photo)
Piped music in stores
It is not today that the ambient music there. It all started in the 20s, when General George Squires decided to patent a music broadcast through the grid. The sound, which became known as elevator music was used to calm people in the elevators of the time.
Years later, in the 40s, the elevator music began to be used to relax the workers and improve productivity. Many stores also began to focus on the sound system as a sensory marketing strategy.
Use background music influences the purchase?
The music, when played in a store, influences the customer's mood to shop. Who is prone to spend even you are more likely to make a purchase on impulse. Care must be taken, however, to not end up choosing the wrong tune.
We need to put together a playlist that matches the concept of the store. (Ilustrative Photo)
Sensory marketing conducted through sound, must take into account the preferences of the target audience, as well as the concept of the store. It is also important not to overdo the volume of the music, otherwise, it can leave angry consumers.
Many consider the environment as a music consumer behavior form of manipulation. However, the sound is only one strategy, as well as the design of the store and the array of products.
What's up? What is your opinion on the use of music in stores to sell more?
Source: World of Tribes
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This article was translated by an automatic translation system, and was therefore not reviewed by people.