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Procon-RJ autua five sites for false advertising promotions Mother's Day

05/10/2016

This article was translated by an automatic translation system, and was therefore not reviewed by people.

 

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For Brazil Economic

 

Authority warned that some products advertised prices "promotional" cost more expensive than in the previous month

The Procon-RJ fined sites Beauty Web, Ponto Frio, Lojas Americanas, Extra and Casas Bahia by misleading advertisements on offers for Mother's Day. According to the agency, some products that were announced with supposedly discount prices to the date celebrated last Sunday, in fact, had the same price, or even cost more expensive than a month before prices charged for the same items.

The survey conducted by Procon-RJ found 70 irregular deals in the five sites fined iStock

The biggest difference was R $ 1,089, found the price of a full HD LED TV 43 inch LG for sale in Ponto Frio's website. On April 7, it was announced by R $ 1,709.90. Already on May 6, the product was sold as a promotion for R $ 2,798.90.

The largest amount of irregular deals found on the Web site Beauty: 31. Next comes the Ponto Frio, 17; Lojas Americanas and Extra (10 each) and Casas Bahia (2). Another major difference found in Ponto Frio's website was in Smart TV LED Full HD Toshiba 48 inch, which cost R $ 2,140.90 on April 7 and R $ 2,598.90 on May 6. Despite being advertised as promotion, the product was on sale for a higher price R $ 458 last month.

In the Web site Beauty, there was product promotion costing almost twice as much as a month ago. The price of the perfume Jennifer Lopes Glow was R $ 76.99 on April 7 and R $ 146.99 on May 6.

Overall, the survey by the Local Authority found 70 irregular deals in the five fined sites. Another five - Magazine Luiza, Submarino, Walmart, Home & Video and Ricardo Eletro - were evaluated but were found false promotions. In all, the State Procon found smartphones, TVs, home appliances, tablets, perfumes, household appliances, cosmetics and computer products.

The fined companies will have 15 working days from the notification to present his defense. If the deadline is not met or the arguments are not accepted by the Legal Sector State Procon, the shops will be fined in amounts that can reach around R $ 9 million.

The Economic Brazil came into contact with the press offices of sites Beauty Web, Ponto Frio, Lojas Americanas, Extra and Casas Bahia, but got no response.

 

Source: Economic Brazil

To access the Brazil Economic site, click here.

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This article was translated by an automatic translation system, and was therefore not reviewed by people.

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