Clipping of news on Brazilian Culture, Law and Citizenship
05/04/2016
This article was translated by an automatic translation system, and was therefore not reviewed by people.
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Consumers will prioritize purchases in sight, with items of lesser value.
22% do not know what will give - the same percentage as last year.
Shop in the center of Campinas (Photo: Playback / EPTV)
Movement in stores should be weak (Photo: Playback / EPTV)
Search Commercial Association of Sao Paulo (ACSP) reveals that 50% of Brazilians do not buy gifts for this Mother's Day, against 49% who intend to buy. Already 1% did not know or did not answer.
According to the ACSP, the data are similar to last year's survey, when 46% said they would buy something for the mothers, 50% do not would compare anything and 4% did not know.
"The survey reinforces the appeal of this trade date has to consumers, who will prioritize a view to shopping. - In other words, lower-value items This is because of the uncertainty hovering at that time on the economy and Brazil's policy" says Alencar Burti, President of ACSP and the Federation of Trade Associations of São Paulo (FACESP).
The survey was conducted from 1,200 household interviews between 2 and 14 April.
goodies
The universe of people who want to buy gifts for Mother's Day, 22% do not know what will give - the same percentage as last year.
The highlight is the so-called goodies, ie, personal items and lower. Clothes, shoes, bags and accessories are the preference of 40% of consumers who will present. Jewelry, jewelry, perfumes and cosmetics, in turn, are options for 22% of them. Already traditional flowers account for 8%.
While confidence surveys indicate low consumer intention to buy durable goods, the survey reveals ACSP increase compared to 2015 in the acquisition of these items. The white goods (fridge, stove, microwave and washing machine) were cited by 8% of respondents against only 4% of last year's survey. But the "Other appliances" was reported by 4% of consumers this year at 0% in 2015.
"We know that, as a result of insecurity and difficult access to credit, durable goods are not in the immediate plans of consumers. What the research indicates, however, it is that they still have the desire to buy these items for the mother and home. in other words, when the economic situation improves, these purchases should be realized, "said Burti.
Source: G1
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This article was translated by an automatic translation system, and was therefore not reviewed by people.