Clipping of news on Brazilian Culture, Law and Citizenship
05/04/2016
This article was translated by an automatic translation system, and was therefore not reviewed by people.
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Study shows the 100 most authentic judged companies in Brazil and in the world
Source: Complain Here
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How much do you believe that brands are honest with their customers? For no less than 81% of Brazilian consumers heard in a study by Cohn & Wolfe assessed that the marks are not "open and honest".
The 19% who believe in openness and honesty brands represent an index below the global average, which is 22%.
On the other hand, 92% of Brazilian participants of the show say that would reward an authentic brand, meaning that it detects from your experience and not speeches of brands, being faithful or even recommending it to other consumers.
100 more authentic brands
In the study, conducted in 14 markets, bringing together 1,600 brands and 12,000 consumers were also made rankings of the top 100 brands considered most authentic in every market and globally.
The sectors of consumer goods, technology and automotive are the ones that have authentic brands. In the Brazilian list, are among the ten most authentic The Apothecary, Bombril, Johnson & Johnson, Nestlé, Apple, Microsoft, Google, Brastemp, Adidas and Natura. Check out the full list:
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The most important elements considered by the coordinators of the research were the brand was reliable, respectful and real (in the sense of being honest and acting with integrity).
Want to see the reputation of all these brands in Claim HERE? Click here and browse at will!
In the overall ranking, the brand is considered more authentic Disney, followed by BMW and Microsoft. Check out the list of the 100 most:
Among the key findings of the study are the fact that there is some global skepticism about brands; privacy is important, which was evident with the fight between Apple and FBI; there is opportunity to expand business with consumers who tend to reward genuine brand; and authenticity is a personal experience, meaning that consumers look for evidence that they can trust a brand.
Source: Medium and Message
Source: Complain Here
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This article was translated by an automatic translation system, and was therefore not reviewed by people.