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Consumers should spend less with present for mothers, says research

05/03/2016

This article was translated by an automatic translation system, and was therefore not reviewed by people.

 

 

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By: State Agency

 

Almost half of consumers plan to spend less with gift on Mother's Day this year. According to a survey of SPC Brazil and the National Confederation of Shopkeepers (CNDL), 47.5% of respondents said they would pay less to present next May 8. The date is the second most important for retailers in sales volume and revenue, second only to Christmas.

The main reason for mothers receive more modest gifts is unemployment, cited by 24.8% of respondents. Other reasons mentioned are the debt (21.0%) and the need to save (16.6%). According to the survey, the consumer has towards rising inflation, as 70.5% of respondents have the impression that the products for mothers became more expensive.

Most interviewed by SPC Brazil (54.2%) plan to buy only one present, and 30.9% of respondents report that will buy two. The average value of the intended spending among consumers who know how much they will spend is R $ 93.55 with each muff.

A portion of the respondents (38.3%) does not know or did not decide the value of the purchase of Mother's Day. Four in ten (38.8%) said they will spend up to R $ 100.00; 12.5% from R $ 101.00 to R $ 200.00, and 10.3% of respondents believe that will spend more than R $ 200.00 with each present at the commemorative date.

Among the minority who want to spend more compared to last year (14.4%), highlight those whose Mother's Day gift this year will be better than the last, even if your income has not increased: 32.6% . Then come those who have had some improvement of salary or monthly income (31.6%), followed by those who believe that the prices of gifts greater in 2016 (29.5%). The clothes lead preferences (37%), followed by fragrances (29.1%) and footwear (17.5%).

 

Source: Diario de Pernambuco

To access the site Diary of Pernambuco, click here.

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This article was translated by an automatic translation system, and was therefore not reviewed by people.

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