Clipping of news on Brazilian Culture, Law and Citizenship
05/02/2016
This article was translated by an automatic translation system, and was therefore not reviewed by people.
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Source: Idec
Idec criticizes easing of the Ministry of Agriculture rules that now allow entry and production of beverages with a mixture of sugar and sweetener; new standard opens loophole for Coca-Cola "green" in Brazil
The green packaging Coca-Cola arrived this week in Brazil. Surrounded by a marketing that combines the concepts of "well-being", the drink is to lure the fact that 50% less sugar than traditional soda brand. However, it is far from healthy.
In addition to sugar, the version also uses stevia, a natural sweetener to keep the sweet taste. The green packaging in the case, calls for this "natural" attribute of the sweetener, as if that would make it necessarily healthy.
Call Coca-Cola Life abroad, the drink was already present in 25 countries and can only enter now in Brazil due to a relaxation in the rules of the Ministry of Agriculture, Livestock and Supply (MAPA).
A decree of 2009 prohibiting the combination of sugars with sweeteners in the manufacture of beverages, except for powdered drinks (those bag). However, in December last year, the rule was changed (by another decree, of No. 8592), and started to allow such mixtures.
deceptive marketing
Ana Paula Bortoletto, nutritionist and researcher at IDEC, the loosening of rules Map occurred due to pressure from big food industries and is a throwback to the consumer.
"This change allows the emergence of new products on the market with marketing practices misleading to consumers," critical. "Despite selling themselves as 'healthy', they remain sugary drinks that contribute to the increase of chronic diseases such as obesity and diabetes, whose incidence has grown rapidly in Brazil. "
In addition, the nutritionist points out that these new products can lead to increased consumption of sweeteners in the country, which also pose health risks if consumed in excess.
A survey conducted by Idec last year showed that the amount of sweeteners in drinks light, diet or zero is high and that the labels do not make clear the risks of excessive consumption of such additives.
Source: Idec
To access the IDEC website, click here.
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This article was translated by an automatic translation system, and was therefore not reviewed by people.