Clipping of news on Brazilian Culture, Law and Citizenship
07/04/2016
This article was translated by an automatic translation system, and was therefore not reviewed by people.
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Despite the official inflation the country has lost some strength in February - the accumulated in 12 months was 10.3%, after hitting 10.7% at the end of 2015 -although there is no real relief evident signs for the pocket consumer. In scenarios like this, everyone knows that the price comparison is a strategy to try to spend a little less.
In this sense, it is good to pay attention on a widely used marketing strategy, which is to accelerate their buying decision. Obviously, the choice is directed to that product which is more interesting for the vendor and worse for your pocket. When you can not choose between two products, add a third party can facilitate the process. The technique is known as Decoy effect.
In general, the third option functions only as a basis for comparison, so that emphasizes product appears to be dominant. In many situations, this third option is placed alongside other purpose, in order to encourage consumers to choose certain product.
To show how this happens in everyday life, I researched the prices offered to prepaid plans for a mobile operator. The values in the following table.
mobile plans
As you can see, options A and B can generate doubt because A is a little more expensive, but has double the voice bonuses in relation to B. On the other hand, if the person is interested only in the internet package, the option B is more advantageous. To solve the dilemma, option C is inserted. The lowest validity of the third package and other items below highlight the plan A, which has the same length and internet package B, and greater voice bonuses.
In a way, the technique may seem useful to help in decision making, but the truth is that serves as bait for you to choose what we are directing you to buy. If you compare prices in an attempt to protect themselves from inflation, you had better pay more attention to it. If you are being induced to take the more expensive option, consider if you really need all that is being offered in the service. Paying less for a simpler option may suit you perfectly.
Source: G1
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This article was translated by an automatic translation system, and was therefore not reviewed by people.