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The market for cell phones to record this year, the first reduction since the arrival of technology to the country in November 1990. Last year, Brazilians bought 51 million mobile phones, an increase of 13% over 2007. The Brazilian Association of Electrical and Electronics Industry (Abinee) still has not closed a projection for this year but, according to preliminary information of companies, the drop can be between 25% and 30%.

The reason is the care of the consumer facing the crisis, which should make people take more time to exchange the unit. When comparing the cell by inhabitants of Brazil with other countries, the numbers show that the market is still far from saturated. Although the past year has been very good for the industry, the downturn has begun to be felt in the last quarter.

Today, most phones sold in Brazil are for replacement, to existing subscribers. The projections of new subscribers are less pessimistic than the manufacturers. The month of December 2008 already showed a 23% drop in net addition of cells (less disconnections qualifications), as compared to the same period of 2007. ? But it was not yet a crisis, but a cleansing by the basic operators, "says Eduardo Tude, president of telecommunications consultancy. • The effects of the crisis will start to appear for real now, from February onwards.

The projection of the telecommunications consulting is that the net additions are around 25 million mobile lines this year, with 15.8% below the additions made last year - 29.7 million phones, an annual record. With this, the country reaches a base of almost 175 million cell phone subscribers, 16% above the 150.6 million recorded in the access points at the end of 2008.

This is already taking into account that by the end of the year the expansion of operating the country is complete: to sign contracts for 3G licenses, operators have pledged to expand the wireless coverage to all cities in the country, however, 20% of Brazilian cities (which include 5% of the population) are not covered by cellular network.

• The growth will stop accelerating, but the skills remain. They must repeat the performance last year, "says director of sales and consumption of course, Bernardo Winik. He says the big challenge for 2009 is the expansion of 3G services and technology. ? We are investing much in the growth of mobile broadband and the provision of services such as email and mobile TV on?, Exemplifies. • With a market less heated and portability will make that offer better services.

The Vivo also expects that 2009 is the year of mobile broadband. • There are many places where fixed broadband is not enough, and the most mobile people will be able to access, "says Hugo Janeba, vice president of marketing and innovation of the company. According to him, Vivo will have two fronts to continue winning customers in 2009. To attract the public with lower income or damaged by the crisis, the carrier said it will create plans cheaper than the current. • For those who can invest, provide all kinds of services in the mobile device. They are the Swiss army knife of the modern world. The information is the newspaper O Estado de S. Paulo.


Source: Agencia Estado

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