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Confidence is more important than cost in online transactions

This article was translated by an automatic translation system, and was therefore not reviewed by people.

 


Search and VeriSign that approximately ten times more consumers believe that trust is more important than the cost of transactions online

Even in difficult times, consumers prefer security to the economy. Eighty-five percent of consumers said that trust in a site is the most important item when you online transactions

A recent survey conducted among consumers, conducted by Synovate and sponsored by VeriSign (NASDAQ: VRSN) the trusted provider of services infrastructure for the Internet connected world, suggests that consumers would be willing to waive lightning discounts and promotions and advertising spend more online if they knew that their identities are protected.

The survey results show that 85% of consumers said they trust the site is the most important item to interact with a Web site and share information. In contrast, 9% of consumers said that prices were more important and 5% said that the ease of use was more important. Furthermore, 93% of respondents said that they did not do more transactions on a site that were not safe.

The findings also reveal the theft of identity as the main concern of 76% of consumers. When asked how they felt in relation to trade marks to protect their identities online, 56% responded that they felt "suspicious," 17% "disappointed," 13% "betrayed", 6% "indifferent" and 4% " slaughtered. " Finally, one in five consumers had fewer activities online due to concerns about safety.

"The theft of identity may be an avoidable evil, and our research shows, consumers aware of security matters invest their resources where they can place their trust," said Fran Rosch, Senior Vice President of Products and Strategy of VeriSign. "These consumers believe that the impact of identity theft cost more expensive than some of the real economy to purchase a questionable Web site. This is why 85% choose sites that you trust."

Before the Internet era, companies gain the confidence of consumers through personal references and off-line indicators, such as a handshake, or a showcase exceptional services to be assessed. In the online world today, the confidence is still at the apex of all the relationships with consumers, but it is achieved through the provision of security mechanisms, such as the two factors of authentication, encryption and validation of the authenticity of a Web site.

The research revealed other important findings about how consumers protect their identities when making transactions currently online:

- 86% use a username and a password to access the accounts simple.

- 62% look for the padlock icon in the address bar.

- 55% want a logo or a stamp of the company to provide security on the Internet.

- 52% try https: / / in the address bar.

- 26% want a browser in the address bar in green.

When asked about how the economy expected to gain purchase on a site not protected, one in three consumers said wait at least 30% discount. This conclusion suggests that companies do not offer security measures to gain the trust of the consumer can not expect the same price for their goods.

"The best safety for consumers is education and the use of tools and latest technologies available for the fight against fraud," said Craig Spiezle, President and Founder of the Authentication and Online Trust Alliance (AOTA). "As we relate with the increasingly digital world - for example, banking, shopping, payment of accounts, communication, registrations, renewals, etc.. - The threats of fraud following closely behind. The secret is to remain a step ahead, knowing how to protect themselves in online environments, adopting best practices and using the most modern technologies. Currently, more than ever, users need to update their browsers with integrated security features and privacy to help them to stay ahead of criminals. "

About the search

The survey - which interviewed 919 Americans over 18 years of age, they spend at least three hours a week online connections outside their hours of work - explores the degree of awareness of consumers regarding the safety on-line, seeks to understand the role of security in consumers' perceptions about the brand online and measure the interest and familiarity to consumers about the services of authentication on the market today.

About VeriSign VeriSign, Inc. (NASDAQ: VRSN) is the trusted provider of services infrastructure for the Internet connected world. Billions of times each day, VeriSign helps companies and consumers from all over the world to communicate and conduct transactions with confidence.


Source: Journal Incorporated

Our stories are taken in full of the sites of our partners. Therefore, we can change the contents of these cases even of typing errors.

This article was translated by an automatic translation system, and was therefore not reviewed by people.

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