Clipping of news on Brazilian Culture, Law and Citizenship
03/21/2016
This article was translated by an automatic translation system, and was therefore not reviewed by people.
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Brands have changed portfolios to meet the public, willing this year to give family and friends with "souvenirs"
The National Confederation of Commerce reported earlier this month, with the average high of 13.6% in product prices, Easter 2016 must be the most expensive of the last 13 years. Among the items that had greater increases, and pulling the high prices are the chocolates, which were 13.3% more expensive. Moreover, a survey conducted by Procon-SP from 29 February to 2 March showed that compared to 2015, rising prices of Easter eggs was 30.75% on average. The question is, consumers are not willing to pay the difference.
Easter eggs were 13.3% more expensive this year
IG consulted financial consultant and professor at the Getulio Vargas Foundation, Robert Kanter, and academic coordinator of the Retail Academy, Patricia Cotti, about which alternative the consumer can take to the Easter purchases this year not weigh much in the pocket. Here are some of them:
Bet on atacadões
Make purchases in large markets that sell wholesale. They sell Easter eggs at discounted prices and always put products on offer. "Take the time to do the shopping with family and friends, so you can buy egg boxes and split among all." So everyone wins egg and everyone pays less.
Open hand quantity
Open hand quantity is one of the options to spend less. "You do not have to stop buying the egg that you like, but you can buy a smaller egg. Instead of buying an egg number 20, buy an egg humerus 15," advises Robert.
Make purchases after Easter
Another tip is to buy the eggs after Easter to take advantage of falling prices. "What you can do is give an Easter goes for the person you want to gift. After the date you buy the egg that would give that person 20% cheaper. It is an output that can be adopted among friends and people with whom you have a more informal relationship. "
Do it yourself
Riding the wave of handmade eggs that are always trend, use creativity and produce their own eggs. "You can buy cups of Easter eggs at very low prices, find tips on chocolate bars and search recipes on the Internet." In addition to producing for gifting, you can sell part of the production and make money!
Replace
There is always the option of replacing Easter eggs for other products like bars and boxes of chocolate, honey buns, truffles and bonbons. People with whom you have close relationships will not mind receiving a souvenir instead of egg.
Search for prices
Crash leg to find out where the best deals is a valid board also during Easter. Each has its retail price, then you can find the same product being sold at different prices in two or more places. A survey conducted by Procon-SP showed that the price of Easter eggs can vary by up to 125.48% from one establishment to another. The prices of sweets, the greatest difference found was 158.43%, the Easter cakes, 93.11%, and the chocolate bars, 51.74%.
Attention to market tactics
With retail in crisis, companies are taking advantage of some strategies to sell their products. One of them is related to campaigns. "They are thrown out weeks in advance to generate more consumer persuasion and more time buying time," indicates Cotti.
staked manufacturers to produce smaller eggs this year
The main brands also reorgnizaram their portfolios, casting little eggs filled with 95 grams and smaller Easter eggs (last year, the average size of Easter eggs was 400 grams, this year is 250), or concentrarando production in eggs Note 100-270 grams. They also increased the amount of products for op''ublico child, bet on new licensed products in different formats, and more healthy (like eggs with chia and collagen) affordable (R $ 16.90 to R $ 29,00).
Some strategies have also been exploited by retailers. To stimulate consumption, they have adopted since promotion in style "Take 3, Pay 2" until the payment in up to 6x the purchases made in their network cards.
"Doing more with less"
The rise of the dollar and components of the production chain, such as sugar, fuel and storage explain the adjustment in the price of Easter eggs. Faced with all these complications, manufacturers have opted for the "do more with less," produce more productivity and less time and more automation to have a lower cost and releasing eggs with the least possible adjustment values, explains the vice-president of Abicab, Brazilian Association of Chocolate, Cocoa, Peanut, Candy and derivatives
Marks tried to produce eggs with more automation and less time to have a lower cost
Furthermore, there was adapting the packaging and change in the licensing of products. "Manufacturers have sought to negotiate licenses cheaper and more economical characters in the case of eggs facing children and youth because it has a large cost to the producer."
Gourmetização
The opposite of who will look for eggs and cheaper products, there is a portion of consumers will join a trend that has gained strength in the Easters of recent years: the gourmetização.
"We realized that the gourmetização process was a success last year, despite the crisis. Sales of gourmetizados products grew more than traditional product sales. Some people look for premium products such as trufados eggs and harvest eggs," says Patricia Cotti .
But how can there be room for the gourmet market at a time of economic instability, high unemployment and a drop in average Brazilian income?
"There is a crisis in principle, of confidence caused by political uncertainty regarding the direction of the country. The customer even has money but stops buying in fear of the future. However, there are always people who are willing to spend a little more, is to give someone that they like a lot or who have to be present, either to enjoy a moment of indulgence with itself. This behavior has a lot to do with the new generation that did not live great moments of crisis, "says Cotti .
This fact actually exists, but neither she nor the efforts of manufacturers and retailers must be sufficient to prevent the decline of this market. The Easter 2016 should be lower. The National Confederation of Commerce projects a 3.4% drop in sales compared to 2015, and this includes the sale of Easter eggs. And consumer behavior only confirms this prediction.
Unattended kitchen Vanessa Souza Raffaelli is full of ways to Easter egg. She herself will produce the eggs that will give five family members, including children and nephews. And this decision was not made only because she thinks the tastiest homemade eggs.
"You pay in the one kilogram of chocolate bar now costs R $ 30.00, you do two eggs half a kilo each or four eggs 250 grams. Let's say I pay R $ 50 in every industrialized egg. In five eggs, I would spend R$ 250 for If I make these eggs, I save about R $ 150.00 quietly. With R $ 100,00 do more than five eggs, all stuffed, including condensed milk filling, and packaging "
The Gláucia Estevam Cabral secretary also will not buy Easter eggs this year, but will look for alternatives in the retail own to give the mother and five children.
"The value that I will spend on an Easter egg I can buy chocolate bar and candy make my own, or even buy chocolate boxes. This year, I decided to replace the Easter eggs for a product that does not weigh much in the pocket, the chocolate boxes. A bonbon box does not cost $ 10.00. An Easter egg costs between R $ 50 and R $ 60. It is an economy and so much. It has been the time I could buy two eggs with R $ 50 and still left over each trocadinhos ".
Source: Economic Brazil
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This article was translated by an automatic translation system, and was therefore not reviewed by people.