Clipping of news on Brazilian Culture, Law and Citizenship
03/21/2016
This article was translated by an automatic translation system, and was therefore not reviewed by people.
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Woman buys the Internet: sites may offer discounts depending on the region and even mobile chosen to purchase
São Paulo - Large e-commerce sites in Brazil can now collect customer data to offer targeted discounts to each profile.
As a result, prices in e-commerce can change throughout the day, or according to the region and the device used in purchase to follow different business strategies. "In the Amazon, the prices are changed every ten minutes. In some large Brazilian sites may change every time," says Pedro Guasti, co-founder of E-bit / Buscapé and director of institutional relations of Buscapé.
In this scenario, how to know if the purchase is a good fact business? Simply conduct further research to check, for example, if the retailer is practicing different prices for the same product.
To circumvent sudden price changes, for example, you can access platforms that allow you to monitor the history of each product prices and thus check if the value is far above the average at the time of purchase.
Here are simple ways to check if the price of a product released in e-commerce sites is actually the most advantageous:
1) Use more than one device in the price survey
Major retailers can identify the type of device being used in navigation: mobile, tablet or notebook.
"As has been noted that there is greater likelihood of a purchase be completed by phone, retailers can have more aggressive pricing strategies in this channel, which are more advantageous for the consumer," says Thiago Sarraf, CEO of consulting Dr. E-commerce .
That is, when a search for desktop, mobile and tablet consumers may find differences in prices and choose the lowest.
2) Browse Anonymously
The sites can know in which area the consumer is accessing the site based on the IP address of the computer. "With this information, they can offer lower prices to consumers located in cities where the company has a distribution center or pay less taxes," says Pedro Guasti, co-founder of E-bit / Buscapé and director of institutional relations of Buscapé.
As the reverse situation may result in additional charges, you can avoid being identified by region and not see the standard price charged by anonymously browsing product (see how to enable anonymously in each browser).
However, this feature can be a shot in the foot, says Guasti, cofounder of Ebit / Buscapé. "The consumer may lose discounts that are offered to residents of this region, for example."
3) Sign in sites
If an e-commerce site allows you to make a register to access your purchase history, accepted: usually, with free access to information about previous purchases, there will be a greater effort in the site retain consumers. In addition to lower prices, it may be possible to obtain coupons and other benefits.
4) Search for coupons before you complete your purchase
Although they are more common in the US, specialized sites offer discount coupons are already spreading throughout Brazil and can be a good source of information to know which store is, in fact, offering an attractive price. Some examples are Cuponation the Cuponeria and Magic Coupons (see how to save money by using discount coupons).
Another option is the Cut, which offers discounts through manual insertion of coupons and discounts fixed parameters that virtual stores offer - for example, a store that offers 30 real discount on over 120 actual purchases. Thus, if the product consulted by the user costs above that amount, Reduce will indicate the discount.
5) Use of price monitoring sites
Buscapé, Bizoo and lowered are a smattering of sites that monitor prices of virtual stores and alert consumers if the values decrease.
In addition to checking, for example, if a particular product is being sold at a price above or below the average, the service allows you to analyze trends, as the site usually download the product prices on a given day of the week.
Buscapé, for example, shows the price history of a product to one year. Lowered monitors prices in the last five months or so.
6) Use comparators
Access a website through a comparison of prices can be a way to get a discount instantly, says Thiago Sarraf. "It's not something obligatory, but some sites offer 5% discount for consumers who clicked on the site through the comparator. It's a way to hook consumers seeking to save."
Source: Survey
To access the exam site, click here.
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This article was translated by an automatic translation system, and was therefore not reviewed by people.