Clipping of news on Brazilian Culture, Law and Citizenship
02/04/2016
This article was translated by an automatic translation system, and was therefore not reviewed by people.
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Rising interest rates, inflation and unemployment weighed on the sale of items such as refrigerator, stove and washer, which fell 11%
Sales of white goods such as refrigerators and stoves, washers, and household appliances, which bring together smaller equipment such as coffee makers and blenders, for example, disappointed last year. Between January and November, sales in white goods equipment retail fell 11% compared to the same period in 2014, according to GFK research firm. In appliances, the decrease was 3% in revenues on the same basis of comparison.
On the white line, this was the first drop in sales in six years, according to Oliver Römerscheidt, director of consulting, which audits retail sales monthly. "The right time to invest in this market may have been five years ago. Today the sea is not for fish," he said.
Data from Electrons, which follow the market by the number of units sold in the industry for retail, point in the same direction. According to the association of the tobacco industry, white goods sales fell 14% from January to September 2015 compared with the same period of 2014. In the appliance, the reduction was greater than 18%.
white line at the store Electro Zema
Interest, inflation and rising unemployment affected negatively the sales of these items, the purchase of which is usually linked to confidence in the economy. In addition, this market no longer has benefits that had in the past, such as tax reduction and government programs for the Brazilian equip the house.
Whirlpool, the Brazilian market giant white goods with the Consul and Brastemp, said last Friday, when it presented its results for the fourth quarter, the performance of Brazil hurt revenue in Latin America. Sales in the region fell to $ 800 million - in the same period 2014, the amount was $ 1.3 billion. For this year, the company expects a decline of 10% in sales in the country, a major market for the company.
The president of Electrons, Lourival Kiçula, although the market today to be with poor performance, large companies looking to invest longer periods. "The decision is strategic, and companies know that the market alternates. Not only is Brazil that has ups and downs." Despite last year's closed data are not available, informal polls indicate that January was a difficult month for industry sales, says Kiçula.
Source: See Online
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This article was translated by an automatic translation system, and was therefore not reviewed by people.