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Do not allow the tightness in his pocket leave poorer nutrition

01.29.2016

This article was translated by an automatic translation system, and was therefore not reviewed by people.

 

01.29.2016

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São Paulo - Your budget has interfered in the way you eat? A survey released by NETPoints, loyalty program with a focus on retail, suggests so. To assess changes in consumer products sold in supermarkets, the survey showed that with the Brazilian crisis began to opt for cheaper products - and condemned by nutritionists in many cases.

Fresh food

While the average consumption of the 39 categories evaluated products fell 3.6% in the first half of 2015 compared to the same period of 2014, pork group had a significant increase of 50%, and the inlaid rose 36%. "In years of crisis, the average consumption of supermarkets falls, so the sharp increase in these two categories surprising," said Carlos Formigari, president of NETPoints.

The study weighed both the increase in purchase frequency, and in the amounts spent to indicate whether the consumer actually increased their consumption. Furthermore, the results show the actual variation, which shows whether there has been increased above inflation or any additions only follow the general trend of increase of prices.

"Consumers are dining more at home, seeking to lower food and swapping dinner for a snack, which is evident with the growth of embedded like sausages, sausages, bologna and bread," says the president of NETPoints.

According to the survey, the consumption of processed breads such as sliced bread, buns and burgers bisnaguinhas grew 7%.

While pork meats and sausages had the largest increase in consumer research, milk consumption fell 7% and utility products for the home had the greatest reduction in all categories, down 14%.

Both beef (+ 3%), and poultry (+ 6%) had an increase of less consumption of pork, which can be explained by the higher cost of these types of meats, according to the president of NETPoints. In contrast, packaged meat and poultry, which can be more affordable, grew 21%.

The grocery categories / vegetables and roots / tubers increased by participation of 15% and 14%, respectively.

"People have tight pocket and focused more on food products. In the survey, which is aimed at retailers, we conclude that, instead of directing the supply of beverages, clothing and household utilities, retailers should focus on the merchandising power segment, which grew, "says Formigari.

Another significant change in purchases was seen in the beverage categories, which have generally fall. Soft drinks (-9%), beer (-13%), juices, sports drinks and teas (-10%) lost share in customer purchases.

"One of the research highlights is the drop in beer consumption. This may be because, not being an essential item for the meal, as well as soft drinks and juices, ultimately customers fail to consume beer and replace them with water, "says Formigari.

Less money is synonymous with the worst food?

In the opinion of Paula Thalia, nutritionist graduated from the University of São Paulo (USP), there is a close relationship between money and power. "Lower income classes have always suffered most because comobesidade end up buying cheaper products such as sandwich cookies, sausages, meat second category, that are more greasy, as well as snacks and soft drinks," he says.

One of the latest research on obesity in Brazil, Vigitel 2014 released by the Ministry of Saúdeem 2015 fails to directly assess the relationship between income and food, but reveals that the level of obesity is higher among the less educated population of the country.

According to the survey, in 2014 52.5% of Brazilians were overweight and 17.9% were obese - in 2006, the obesity rate was 11.9% and of overweight was 43%. Among those studied 12 or more years, however, the obese percentage drops to 12.3% and overweight going to 45%. Among those who have zero to eight years of study, the number of obese and overweight people jump to 22.7% and 58.9%, respectively.

According Thalia, surveys like the NETPoints show what nutritionists occur in practice: on a tight budget, eating habits are changed for the worse. "Consumption of sausages, for example, is abundantly associated with cancer. There are basically two ways to preserve food: either add a lot of salt, or a lot of fat. A food such as sausage has these two things in large quantities, "he says.

The nutritionist cites a report recentementepela International Agency for Research on Cancer (IARC, its acronym in English), which reports to the World Health Organization (WHO), which placed excessive consumption of processed meats such as embedded or cold, in the group 1 risk of developing cancer, particularly colorectal. They belong to this category, for example, tobacco and asbestos.

Thalia states that it is preferable eating meat, even though the second category, as is the case of muscle, a sausage or other embedded. "The nutritional value of meat is much larger because it has more protein, since the sausage or sausage replace much of the protein by fat, so they are much poorer food" he says.

Despite the increased consumption of sausages, nutritionist believes that there are positive points in consumer changes verified by Search NETPoints, as the increase in the purchase of vegetables and tubers. "Tubers, such as sweet potatoes, yams and taro are cheaper options, and good sources of carbohydrate. Besides being important to have carbohydrates in the daily diet, these tubers are less processed than the pasta, for example, "said Thalia.

Power brings great returns on investment

It would be possible to mention thousands of benefits of healthy eating, but by looking at the question from a strictly financial point of view suffice it to say that investing in power is a form of economizardinheiro. "We live in a society that focuses on disease treatment to prevention. However, by investing in a healthy diet the bill comes out much cheaper than pay for diseases caused by poor diet, "says Thalia Paula.

Studies nationwide corroborate this view. Data from a 2013 study by the University of Brasilia (UNB) show that the Unified Health System (SUS) spends every year about 500 million reais with diseases associated with overweight, such as diabetes, cardiovascular disease and some cancers . The survey also revealed that spending on health of a morbidly obese are up to 60 times longer than an obese person, but not serious.

Polls showed out there are also quite conclusive about the relationship between food and spending. A report by the Union of Concerned Scientists (Union of Cientitas Concerned), non-profit organization based in the United States shows that Americans follow the recommendations of consumption of fruits and vegetables from the US Department of Agriculture (USDA, its acronym in English ) would be possible to save more than 127,000 lives and save more than 17 billion dollars a year.

In addition to the diseases resulting from poor diet, which generate a direct injury to the budget, it is also possible to mention indirect losses, but difficult to measure. According to Thalia, bad eating habits can cause irritation, headaches, malaise and general fatigue. "The power directly affects our health, so a bad power leaves the least productive person in general," he says.

And when assessing the negative effects of unproductive for career and consequently to the budget, the sky is the limit. "Some people feel tired and think that a coffee can solve the problem but, in many cases, what is missing here is the food is good nutrition for the body to arrive at the end of the day with energy," says Thalia.

The documentary Food Matters, one of the most famous on the subject of nutrition, goes so far as to question the fact that we spend more money on expenses like rent, than on food. Although the question causes certain estrangement, the film argues that there is no more profitable investment than the power, since his return are more years.

Thalia does not believe that to be the case to allocate more of the budget to food than to housing, but she agrees that the power has been poorly prioritized. "Just look at the school lunch and food in hospitals. In times of crisis, the first expenses cut into many hospitals are spending the kitchen, it makes no sense. "

How to improve food without spending more money

If you agree that investing in power makes sense, but your budget does not spend a penny more with the grocery bills, here are some tips from nutritionist Paula Thalia to better food without spending more money:

- Buy more fresh food such as vegetables and fruit instead of processed foods. Costs may be similar, but less nutritional value of the processed products is much higher.

- Go shopping in small shops, such as fairs and neighborhood markets. Besides valuing ocomércio place, they may have lower prices than the big supermarket chains.

- When shopping in supermarkets, check if there are promotions on specific days of the week. Some networks do actions like "Wednesday of the flesh" or "Green Thursday" to make offers of a particular product category.

- Follow the good old recommendation to make a shopping list and stick to it. That way, you avoid buying what is not needed and is less likely to spend more on advertisements who know how to hook you straight.

- Check your refrigerator, your closet and pantry before you go shopping. To do list based on what your family really need, you avoid buying repeated products and focuses on what is really necessary.

- Avoid wasting. In addition to following the previous tip, you can reduce waste making better use of food. When buying a pineapple, for example, do not discard the peel, it can be used in teas or sweets. Tips like this can be found in a booklet published by Sesi, called "Eat well with 1 real."

- Search food crops. In addition to achieving lower prices in periods of harvest foods have fewer pesticides and are more nutritious (here's how to check).

NETPoints of research methodology

To get to the result of the survey, those NETPoints evaluated the customer shopping cart affiliated with their loyalty program, which includes 11 supermarkets: Savegnago, D 'Grandmother, Spani, Villarreal, Semar, St. Vincent, Superpão, Network Smart (Group Martins ), Supermarket Forest, Coastal Network (Friendliness and balconies) and Oba Wholesale.

To assess changes in frequency and the same customers stand spending in the first half of 2014 and 2015 the survey reveals the fact that changes have occurred, without relying on opinion polls.

 

Source: Survey

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