Clipping of news on Brazilian Culture, Law and Citizenship
01.02.2016
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Childhood obesity is increasing rampant and guilt can be advertising, says the World Health Organization (WHO).
The number of children under five who are overweight increased by 10 million in the last 15 years. The rate, which in 1990 was 4.8%, increased to the current 6.1%, said yesterday the WHO, pointing finger to marketing and advertising, no restrictions when it comes to soft drinks and other sugary drinks.
The contribution of advertising to children to eat worse and the current epidemic of childhood obesity has been proven by successive studies. One of the latest was conducted by the University of Liverpool and published this month in the American Jounal of Clinical Nutrition.
Researchers from the Institute of Psychology, Health and Society that institution assessed the impact of advertising unhealthy food in their consumption by children and adults and concluded that, in the case of younger, exposure to TV ads or on the Internet led to a significant increase in the ingestion of these foods. But the same did not happen in adults. The study also shows that the impact on children is the same in any of the inputs.
"Our analysis shows that advertising not only influences the preference for a brand, but boosts consumption.
Given that almost all children in westernized societies are exposed on a daily basis, large amounts of advertising unhealthy foods, this is a real concern, "explained Emma J. Boyland, responsible team of researchers.
Boyland also says that the gradual increase in calorie intake resulted in "current childhood obesity epidemic" and argues that the food marketing plays a critical role in this respect.
These results justify, science-based recommendations for the adoption of strategies and policies to reduce children's exposure to food advertising.
Source: http://economico.sapo.pt/noticias/oms-culpa-publicidade-pelo-aumento-da-obesidade-infantil_240770.html
Source: RedeNutri
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This article was translated by an automatic translation system, and was therefore not reviewed by people.