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Poor quality is the main reason for people not to buy pirated products

This article was translated by an automatic translation system, and was therefore not reviewed by people.

 

SÃO PAULO - The low quality of pirated products is the main reason that excludes people of a pirated product at the time of purchase, according to a survey by Ipsos Public Affairs, made the request of the RJ-Fecomércio (Federation of Commerce of the State of Rio January).

According to the results, among those not bought a fake product between August 2007 and the same month of 2008, 55% did so for the bad quality of the pirate.

Lack of security
The lack of security of these products was also identified as a reason not to buy it for 20% of people, and only 8% indicated the injury generated formal trade as a reason not to buy pirated items.

For Fecomércio-RJ, that shows that the cost / benefit analysis is the primary consideration of consumers as the ethical principle is in the background.

The research also showed that the percentage of people stop buying a pirated product for fear of being fined is even lower, 5%, while that of consumers who do not for fear that they may have a loss greater than the financial benefit is 6%.

Awareness
On research done in 2007, you can notice that the Brazilians are less aware about the harmful effects of piracy than before. Currently, 64% of consumers believe that such a product can bring some negative consequences, in 2007, this percentage was 67%.

The percentage of people who associate the piracy organized crime also fell, from 72% to 68%, and was falling (from 82% to 77%) in the number of those who believe that such trade fuels the denial.
 
 
Source: Infomoney

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This article was translated by an automatic translation system, and was therefore not reviewed by people.

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