Clipping of news on Brazilian Culture, Law and Citizenship
01.27.2016
This article was translated by an automatic translation system, and was therefore not reviewed by people.
transparent image
Study shows that the Brazilian will not give up the smartphone because it can be useful when finding deals, compare prices assist in mileage accrual
In a year of crisis, the Brazilian had to roll over to keep the bills on time. And the cell, which has long been left to be just a phone, now also served as a strategy to find prices and promotions. That's what made the popsynergy index, study of new agency / sb to measure popularity. In Brazil, Rio de Janeiro (35%) were the most used mobile phones to cut costs, above the national average (31%). To study the Brazilian consumer profile last year, the new / sb hired Ilumeo, who heard nearly 7,500 people from all over the country between November 2014 and November 2015.
"Brazilians have shown the world who are passionate about communicating and sharing experiences, see our leadership on various social networks. And the country's consumer is more attentive to economic opportunities, especially in time of crisis. That is, no one wants to give up on having a smartphone and use it as a saving strategy. There are even profile of Brazilians who chose to delay utility bills like electricity, water and keep the phone on day not to miss opportunities to offer, "said Bob Vieira da Costa, a founding partner of the new agency / sb and author of 'Communication public interest - ideas that move people and make a better world '.
Phone as cost-cutting strategy
The states that have used this feature in 2015
Rio - 35%
SP - 34%
PR, GO, SC - 32%
BRAZIL - 31%
DF, BA - 31%
PE - 30%
MG - 29%
RS - 23%
Current consumption in the ranking of most popular subjects, 2015 - In a second study, with complementary result, the new / sb managed to set the 18 most popular subjects of Brazil in 2015. Brazil is also interested in issues that are directly related to strategies consumption: buying groceries (4th.), points / miles (5th.), trade by mobile devices (6th.), price comparators (8.) and bank credit (14th.).
Ranking Popsynergy
Popular issues 2015
1. Whatsapp
2. Water Economy
3. Taxi Application
4. Waze
- ADVERTISING -
5. Month of Shopping
6. Points / Miles
7. Trade for mobile devices
8. Against Homophobia
9. Comparators Prices
10. lanes
11. Exclusive Tracks
12. Private Label
13. Formal Education
14. Consumption of alcohol by minors
15. Credit in Bank
16. Decriminalization of marijuana
17. Car rotation Expansion
18. Urban Toll
Source: Adminsitradores
Our news are taken in full of our partner sites. For this reason, we can not change their content even in cases of typographical errors.
transparent image
This article was translated by an automatic translation system, and was therefore not reviewed by people.