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36% of consumers shopping for stress relief

01.13.2016

This article was translated by an automatic translation system, and was therefore not reviewed by people.

 

 

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Habit comes mostly women and consumers of classes A and B.

40% are or have been a bad name by extrapolating shopping.

A survey conducted in all capital cities and in the countryside by the Credit Protection Service (SPC Brazil) and the National Confederation of Shopkeepers (CNDL) reveals that more than a third (36.3%) of respondents admit that the act of shopping is a way that they are to relieve the stress of everyday life. The habit comes mostly women (43.7%) and consumers of classes A and B (40.2%), and 47.7% admit to buy to feel good.

Store manager believes that purchases grew by 12% (Photo: Pamela Fernandes / G1)

Women are the most impulsive at the time of purchase, says study

(Photo: Pamela Fernandes / G1)

The study also shows that 3 in 10 (29.5%) agree that consumers shop improves mood and 24.5% confess make purchases when they feel depressed.

Women are more susceptible to emotions when they buy on impulse - they admit the feeling of pleasure to buy something without planning (37.7% against 26.5% of men), and are the ones most cite the act of shopping as preferred leisure type (35.9% against 23.3% of respondents).

Women are also the largest percentage who buy on impulse when they are depressed (30.5% against 18.3% of men). As to age, the survey indicates that more young people are those who are most enthusiastic and fun to buy unplanned products (41.8% against 19.6% of those over 55 years).

The study also shows that 40.3% of respondents are or have been a bad name by extrapolating on purchases without thinking.

According to the financial educator portal 'My Pocket Happy', José Vignoli, emotions play a key role in the purchases made impulsively. "The emotional state explains consumer impulsive behavior. If consumption were a purely rational experience, the default would be much smaller than we have today. People strictly buy the necessary and rarely would break the limits of the budget itself, as it would be able to evaluate properly the consequences of unnecessary acquisition and resist the urge to purchase, no matter what you feel attracted to a product in the window, "said Vignoli.

Immediacy

The study shows that in impulsive purchases situations the immediacy and urgency of need end up being stronger than the consumer's capacity for reflection. Most respondents (44.5%) can not resist one's own desires because he believes that not make that purchase, even if the product is unnecessary, will waste a "good opportunity".

Other 36.9% admit that when there is the urge to buy something, they do not settle down until you realize the purchase, especially women (41.6%). "It's like seeing a much needed product or attractively priced abdicassem people to think about buying momentarily," says Vignoli. One example is that 30.1% of respondents spend more than anticipated in promotions afraid to end up regretting later and almost a third (32.9%) admits that generally purchase products or intended to purchase before entering a store.

The appeal to the consumer can be so intense that consumers simply forget momentarily the effect that the purchase might have on the budget: 30.7% admit that seeing an attractive product not think about the consequences of buying before effect it and over quarter (25.8%) of respondents recognize not have the custom to evaluate all aspects involved in purchase. Thus, 30.8% of consumers recognize that they are with uncontrolled personal finances because of impulsive purchases.

Control

For financial educator José Vignoli, the survey results show that the consumer to control their unplanned purchases pulses is important that he know how to identify, first, his own emotional state. "Go shopping when you are ill can be dangerous, as the consumer will be more vulnerable to use consumption as a trigger. Certainly, there is a formula to avoid impulsive consumption, but understand that emotions influence our decisions can help make more conscious and controlled consumer when deciding on a purchase, "says the educator.

In evaluating the chief economist at SPC Brazil, Marcela Kawauti, establish a budget control helps the consumer to have a broader view of financial disputes, and prevent money committed to fixed and unavoidable expenditure is spent on momentary impulse purchases.

 

Source: G1

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This article was translated by an automatic translation system, and was therefore not reviewed by people.

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