Clipping of news on Brazilian Culture, Law and Citizenship
12.22.2015
This article was translated by an automatic translation system, and was therefore not reviewed by people.
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You've probably seen some of them in sites on the Internet
Have you ever heard of "anchoring effect"? It is one of the strategies used by online stores to make consumers buy. As e-commerce expands, the marketing tactics also specialize. Among the many used by companies highlight three that probably you may have seen in many sites on the web. Check it!
1 - anchoring effect
The anchoring effect indicates the difficulty of someone moving away from the influence of a first impression. Ie the "anchor" a part of the first information we receive to make decisions. Want to see a simple example?
How do you know if a product is expensive or cheap? Imagine the following situation: you go into a store and is looking pants, the price is R$ 300 but a salesman tells you that now the price is R $ 140. Maybe you wanted or both or that do not need pants but a discount of over 50% looks great! And you end up taking the product because your first impression was of a pair of pants from R$ 300.
Online stores can do this by providing products in the catalog kits. From a main supply, for example, two types of packages are created: a cheaper without the main benefits, and other more expensive, with a few differences.
Under the principle of anchoring as a consumer you will want to acquire the main supply, which served as the anchor for decision making about the benefits and costs compared to other available offers.
2 - Free Content
You probably already accessed a website or e-commerce in that part of the content or service was available for free, and to continue using, or have more, you had to buy, subscribe or pay a fee. This is not wrong, it's just a strategy of companies to consumers remain willing to "see more".
This is the same principle, for example, movie trailer, which contain the best scenes. No producer in the trailer puts the "worst" parts of the film. Similarly, when stores offer their best services for free, thought customer ends up being that "the grace of material is already good, imagine the paid!" And so we ended up signing or buying the services offered, after experiencing the free part of them.
3 - Stories to sell
The stores can do online sales using stories, and there is a simple reason behind this: in general, all people like good stories. This is how humans communicate. This method of sales can be used by stores in blogs related to store on the internet, where the stories end up taking the client to a buying decision.
The largest betting companies with this strategy is not so much in direct selling, but more on creating a trust relationship and identification with the customer. Because this is the way we are used to communicate when consumers identify with the story told by the company, they see value in that brand, product or service.
Source: Earth
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This article was translated by an automatic translation system, and was therefore not reviewed by people.