Clipping of news on Brazilian Culture, Law and Citizenship
12.15.2015
This article was translated by an automatic translation system, and was therefore not reviewed by people.
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Search powered by Google in partnership with Ibope also shows that four out of five Brazilians should buy this at the time
Female shoe
Women's shoe is the champion in purchasing preference list for Christmas, according to Google / IBOPE (iStockphoto / Getty Images)
Despite the forecast of poor sales for Christmas this year, four out of five Brazilians intend to buy gifts at the time, which is the main retail. Is the conclusion of research conducted by Google in partnership with Ibope, forwarded exclusively to SEE site. With the increased caution on the economic and political uncertainties board, 86% of consumers search to know before what and where to buy.
In the list of most desired products, the champion is the female footwear, with 49% of the preference of respondents. Following, appear women's clothing (48%), men's clothing (43%), beauty products (41%), smartphones (39%), accessories (38%), perfumes (33%), sportswear (33%) , household items (31%) and chocolate (31%).
Claudia Sciama, sales director for Retail Google Brazil, three factors explain the predilection for women's shoes: the fashion category is the largest in volume within the e-commerce; more than half of online shoppers are women and 67% of them buy shoes with a minimum frequency every two months, according to Sebrae numbers. "These three factors are accentuated at Christmas is the biggest date of e-commerce, and retail in general," he says.
The survey also shows that the average ticket of the five most sought after categories - clothing, footwear, shoes, fashion and bicycle - is 799 reais, almost double the 388 reais established in 2014 by the consultancy e-bit. It is noteworthy that the average ticket declared by consumers in research is always higher than the audited after the event dates.
"This is why people make plans and not necessarily able to buy what they would like for issues such adjusted price, stock unavailable, offers not so attractive," explains Claudia.
Regarding the purchase channels, 47% said they intend to buy in physical stores, compared to 23% in e-commerce and another 23% who speak in purchasing products in both media. Among other highlights, the survey also reveals that 61% of consumers have not yet chosen the product brand and 56% have started to search. The survey was conducted on the last day December 5, with 1,449 people.
Source: View
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This article was translated by an automatic translation system, and was therefore not reviewed by people.