Clipping of news on Brazilian Culture, Law and Citizenship
12.14.2015
This article was translated by an automatic translation system, and was therefore not reviewed by people.
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Second, it is the quality of products; Research also reveals the companies that respect consumers
44% of Brazilians believe that the care provided by staff who are caring and well educated is synonymous with respect for the consumer
A survey conducted by the company in partnership with Shopper Experience the "Consumidor Moderno" magazine showed that 44% of Brazilians believe that the care provided by staff who are caring and well educated is synonymous with respect for the consumer. The survey examined the perceptions of consumers about big brands in the regions of São Paulo (capital and countryside), Rio de Janeiro, Recife, Porto Alegre, Belo Horizonte, Brasília and Goiânia.
Secondly, according to the customers is the quality of the products (25%), followed by service agility in any contact channel (14%). Attractive prices appear in the fourth (8%). According to the survey data, 10 companies that respect consumers in different categories, are Nestle, Heineken, Ambev, Unilever, The Apothecary, Walita Philips, Samsung, Apple, Roche, Grendene.
"The Brazilian consumer has sought in recent years, human values in brands and products; the expectation is to build a based on transparency relationship, honesty, integrity, respect and trust, "says the president of Shopper Experience and research coordinator, Stella Kochen Susskind, who also believes that health care is the mechanism that puts all these questions to the test.
Source: Economic Brazil
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This article was translated by an automatic translation system, and was therefore not reviewed by people.