Clipping of news on Brazilian Culture, Law and Citizenship
09.12.2015
This article was translated by an automatic translation system, and was therefore not reviewed by people.
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To identify the financial ability of defaulting consumers, the SPC created some shopping simulations and presented to participants
The credit bureau (SPC Brazil) and the National Confederation of Shopkeepers (CNDL) conducted a study on the level of knowledge of defaulted consumer budgets and the use of it. According to some final data of the survey, 47% of respondents reported knowing little or nothing about their disposable income for the next month. In addition, 53% of respondents said they are not sure which expenses will have to cut staff to rebalance the budget. The default is recurrent among 33% of the assessed consumers.
Another 42% admitted to knowing little or nothing about the value of their basic bills the following month. The rate increases to 49% among uneducated.
Delinquent consumers, 46% reported not knowing the total value of purchases recently made on your credit cards. 47% of respondents reported not knowing for sure that goods and services were purchased on credit card and 48% admitted to having little or no knowledge about the number of installments.
"The ignorance in relation to spending on credit cards is worrying because that type of credit usually offer higher interest rates, averaging over 400% per year, and may pose a serious risk to consumer finances," explains chief economist at SPC Brazil, Marcela Kawauti.
To identify the financial ability of defaulting consumers, the SPC created some shopping simulations and presented to the participants. The conclusion was that many consumers have difficulty in simple accounts, which makes it hard to see advantage in a particular offer.
In one of the simulations, for example, almost half of respondents (41%) found no benefit in 15% discount on a product of R $ 100. Among the alternatives, many preferred to spread the product in three installments of R$ 33.
"Many consumers they see the promotion as an opportunity that can not be missed and end up leaving aside the math to find out if it really is advantageous. Furthermore, instead of reflecting on the real need to purchase a product, are driven by the appeal of marketing around promotions, and so end up behaving impulsively and often up regretting the purchase soon after. The act of buying may cause feeling of well being, euphoria and even relaxation, which ultimately inducing consumers act on impulse and buy without promotions before, "says financial educator José Vignoli.
In all, 600 consumers of both genders and of all economic classes and over 18 years in 27 capital cities were interviewed. The margin of error is a maximum of 4.0 percentage points with a margin of 95% confidence.
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This article was translated by an automatic translation system, and was therefore not reviewed by people.