Clipping of news on Brazilian Culture, Law and Citizenship
07.12.2015
This article was translated by an automatic translation system, and was therefore not reviewed by people.
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Concerned about the "invasion" of alleged organic products on the shelves of retail trade, the Intelligence Center in Organic (Organic CI) of the National Agriculture Society (SNA) initiated awareness campaign to Brazilian consumers. As reported today (5) the coordinator of CI Organic, Sylvia Wachsner, the campaign aims to value the certification and educating the consumer.
"As organic foods are hot, many craft businesses claim that the products they manufacture, such as jelly, for example, are organic," said Sylvia. He warned, however, that "to speak in organic, you must have a certification, the Brazilian label".
The coordinator of CI Organic clarified that even companies that buy organic producers of raw materials to make new products have to be certified. "By the time benefits, handles the ingredients, this industry has to be certified. Not because the flour is organic bread is organic. The bakery industry has to be certified as organic, "he noted.
There, it said, informality in the sector. To fight it, he stressed the need to inform citizens so that they know that organic have legislation. The Organic Law of was established in 2003. It establishes specific techniques to be met from agricultural production to the stage of processing, storage, transportation and marketing. Sylvia explained that the certification of products sold at retail, earning the label "Organic Brazil", ensures that foods meet all the requirements established by regulation of the country.
"The Organic Law of is very clear. It shows what are the inputs, which are the ingredients, how should you handle, how to distribute "he said. Sylvia warned that restaurants must also prove to consumers that their products are certified organic. "All this needs to be informed on the one hand, and value the certification, which is expensive. It is not cheap. " The certification process took over 25 years to build, he recalled.
He pointed out that informality in the organic sector is enhanced by the use of social networks. "Few small businesses have money for ads in newspapers or on television. In social networks, it costs nothing to disclose supposedly organic products to a large universe of people. And can offer home delivery, do not have a physical store. This makes it much easier. Social networks create this informality "he said.
Best made aware, the consumer can exercise the watchdog role of the market, provided by the Consumer Protection Code.
The campaign has no date to be closed. "This is the kickoff." The SNA Organic CI sent letters to the certification and organic companies so that they enter the campaign. "We want everyone to participate. The more people come, the more the consumer will be informed. " The idea is to extend the positive campaign of enlightenment to all producers, associations, cooperatives, farmers registered in the Ministry of Agriculture, researchers, retailers related to the organic sector in order to enhance the certification.
Source: Agency Brazil
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This article was translated by an automatic translation system, and was therefore not reviewed by people.